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When Consumers Complain (Book).
- Published in:
- 1983
- By:
- Publication type:
- Book Review
The Quest for Eating Right: Advancing Food Well-being.
- Published in:
- Journal of Research for Consumers, 2011, n. 19, p. 1
- By:
- Publication type:
- Article
Alternative Growth Opportunities for Contraceptive Social Marketing Programs.
- Published in:
- Journal of Health Care Marketing, 1988, v. 8, n. 2, p. 38
- By:
- Publication type:
- Article
CULTURE CONFLICT IN HEALTH CARE MARKETING.
- Published in:
- 1987
- By:
- Publication type:
- Editorial
Social Marketing Applied to Economic Reforms.
- Published in:
- Social Marketing Quarterly, 2005, v. 11, n. 2, p. 3, doi. 10.1080/15245000500198216
- By:
- Publication type:
- Article
PUBLIC HEALTH COMMUNICATION: EVIDENCE FOR BEHAVIOR CHANGE.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
COMMERCIAL MARKETING AND SOCIAL CHANGE.
- Published in:
- Social Marketing Quarterly, 2002, v. 8, n. 2, p. 41, doi. 10.1080/15245000212552
- By:
- Publication type:
- Article
Ethics in social marketing alliances.
- Published in:
- Social Marketing Quarterly, 1999, v. 5, n. 3, p. 73, doi. 10.1080/15245004.1999.9961065
- By:
- Publication type:
- Article
Toward a model of cross‐sector alliance success.
- Published in:
- Social Marketing Quarterly, 1999, v. 5, n. 3, p. 14, doi. 10.1080/15245004.1999.9961053
- By:
- Publication type:
- Article
Publishers's Notes…A perspective on a 25‐year‐old intellectual field.
- Published in:
- Social Marketing Quarterly, 1996, v. 3, n. 3/4, p. 3, doi. 10.1080/15245004.1996.9960972
- By:
- Publication type:
- Article
The promise of social marketing.
- Published in:
- Social Marketing Quarterly, 1994, v. 1, n. 1, p. 1, doi. 10.1080/15245004.1994.9960943
- By:
- Publication type:
- Article
Judging Marketing in the 1980's.
- Published in:
- Journal of Macromarketing, 1982, v. 2, n. 1, p. 7, doi. 10.1177/027614678200200104
- By:
- Publication type:
- Article
A spark for future growth.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Social marketing: new imperative for public health.
- Published in:
- 1986
- By:
- Publication type:
- Book Review
The Ghetto Marketing Life Cycle: A Case of Underachievement.
- Published in:
- Journal of Marketing Research (JMR), 1978, v. 15, n. 1, p. 20, doi. 10.2307/3150397
- By:
- Publication type:
- Article
GROCERIES IN THE GHETTO.
- Published in:
- 1974
- By:
- Publication type:
- Book Review
Market Learning of New Residents.
- Published in:
- Journal of Marketing Research (JMR), 1968, v. 5, n. 2, p. 166, doi. 10.2307/3150024
- By:
- Publication type:
- Article
Geographic Mobility and Market Segmentation.
- Published in:
- Journal of Marketing Research (JMR), 1966, v. 3, n. 4, p. 341, doi. 10.2307/3149849
- By:
- Publication type:
- Article
Consumer Responses to Dissatisfaction in Loose Monopolies.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 2, p. 135, doi. 10.1086/208502
- By:
- Publication type:
- Article
Predictors of Attendance at the Performing Arts.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 2, p. 112, doi. 10.1086/208800
- By:
- Publication type:
- Article
Market-Driven Strategies in Health Care.
- Published in:
- 1989
- By:
- Publication type:
- Book Review
REGULATION AND THE DISADVANTAGED: THE CASE OF THE CREDITORS' REMEDIES RULE.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 2, p. 75, doi. 10.1177/002224297904300208
- By:
- Publication type:
- Article
FUNDAMENTALS OF MARKETING, Third Edition.
- Published in:
- 1972
- By:
- Publication type:
- Book Review
Automated Grocery Shopping.
- Published in:
- Journal of Marketing, 1962, v. 26, n. 4, p. 64, doi. 10.2307/1248342
- By:
- Publication type:
- Article
No Access to Law: Alternatives to the American Judicial System (Book Review).
- Published in:
- 1982
- By:
- Publication type:
- Book Review
Disadvantaged Hispanic Consumers: A Research Perspective and Agenda.
- Published in:
- Journal of Consumer Affairs, 1982, v. 16, n. 1, p. 46, doi. 10.1111/j.1745-6606.1982.tb00162.x
- By:
- Publication type:
- Article
A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures.
- Published in:
- Journal of Consumer Affairs, 1977, v. 11, n. 2, p. 11, doi. 10.1111/j.1745-6606.1977.tb00612.x
- By:
- Publication type:
- Article
The Differing Nature of Consumerism in the Ghetto.
- Published in:
- Journal of Consumer Affairs, 1976, v. 10, n. 2, p. 179, doi. 10.1111/j.1745-6606.1976.tb00582.x
- By:
- Publication type:
- Article
Price Levels, Price Practices and Price Discrimination in a Retail Market for Prescription Drugs.
- Published in:
- Journal of Consumer Affairs, 1975, v. 9, n. 1, p. 33, doi. 10.1111/j.1745-6606.1975.tb00547.x
- By:
- Publication type:
- Article
THE MANAGEMENT OF CONFERENCES.
- Published in:
- Interfaces, 1970, v. 1, n. 1, p. 24, doi. 10.1287/inte.1.1.24
- By:
- Publication type:
- Article
CONSUMER RESPONSE TO UNSATISFACTORY PURCHASES: A SURVEY OF PERCEIVING DEFECTS, VOICING COMPLAINTS, AND OBTAINING REDRESS.
- Published in:
- Law & Society Review, 1977, v. 11, n. 4, p. 701, doi. 10.2307/3053179
- By:
- Publication type:
- Article
The Life Trajectory of Social Marketing: Some implications.
- Published in:
- Marketing Theory, 2003, v. 3, n. 3, p. 293, doi. 10.1177/147059310333004
- By:
- Publication type:
- Article
Transferring "Marketing Knowledge" to the Nonprofit Sector.
- Published in:
- California Management Review, 2005, v. 47, n. 4, p. 46, doi. 10.2307/41166316
- By:
- Publication type:
- Article
Consumerism and Health Care Marketing.
- Published in:
- California Management Review, 1979, v. 22, n. 2, p. 89, doi. 10.2307/41165324
- By:
- Publication type:
- Article
PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE.
- Published in:
- Public Opinion Quarterly, 1970, v. 34, n. 2, p. 273, doi. 10.1086/267798
- By:
- Publication type:
- Article
Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing.
- Published in:
- Journal of Public Policy & Marketing, 2012, v. 31, n. 1, p. 36, doi. 10.1509/jppm.09.035
- By:
- Publication type:
- Article
Navigating the Central Tensions in Research on At-Risk Consumers: Challenges and Opportunities.
- Published in:
- Journal of Public Policy & Marketing, 2011, v. 30, n. 1, p. 23, doi. 10.1509/jppm.30.1.23
- By:
- Publication type:
- Article
Book Reviews.
- Published in:
- 2007
- By:
- Publication type:
- Book Review
Book Reviews.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Blink: The Power of Thinking Without Thinking/The Tipping Point: How Little Things Can Make a Big Difference/Freakonomics: A Rogue Economist Explores the Hidden Side of Everything….
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Book Reviews.
- Published in:
- 2005
- By:
- Publication type:
- Book Review
Marketing Scholarship, Intellectual Leadership, and the Zeitgeist.
- Published in:
- Journal of Public Policy & Marketing, 2005, v. 24, n. 1, p. 133, doi. 10.1509/jppm.24.1.133.63892
- By:
- Publication type:
- Article
Marketing Social Marketing in the Social Change Marketplace.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
High Performance Nonprofit Organizations: Managing Upstream for Greater Impact.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
High Performance Nonprofit Organizations: Managing Upstream for Greater Impact.
- Published in:
- 1999
- By:
- Publication type:
- Book Review
Marketing and Consumer Research in the Public Interest.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
From Ghetto Marketing to Social Marketing: Bringing Social Relevance to Mainstream Marketing.
- Published in:
- Journal of Public Policy & Marketing, 1997, v. 16, n. 1, p. 129
- By:
- Publication type:
- Article
Social Marketing: Its Definition and Domain.
- Published in:
- Journal of Public Policy & Marketing, 1994, v. 13, n. 1, p. 108
- By:
- Publication type:
- Article
Revisiting the Disadvantaged: Old Lessons and New Problems.
- Published in:
- Journal of Public Policy & Marketing, 1993, v. 12, n. 2, p. 270
- By:
- Publication type:
- Article
Consumer Satisfaction in Loose Monopolies: The Case of Medical Care.
- Published in:
- Journal of Public Policy & Marketing, 1983, v. 2, n. 1, p. 122
- By:
- Publication type:
- Article