Impact of perceived value on intention to use voice assistants: The moderating effects of personal innovativeness and experience.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 11, p. 2272, doi. 10.1002/mar.21887
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- Publication type:
- Article
Works matching AU Anaya‐Sánchez, Rafael
Results: 9
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The Role of Online Brand Community Engagement on the Consumer–Brand Relationship.
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- Sustainability (2071-1050), 2021, v. 13, n. 7, p. 3679, doi. 10.3390/su13073679
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- Publication type:
- Article
3
Millennial Consumer Preferences in Social Commerce Web Design.
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- Revista Brasileira de Gestão de Negócios, 2020, v. 22, n. 1, p. 123, doi. 10.7819/rbgn.v22i1.4038
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- Publication type:
- Article
4
Influencer marketing: brand control, commercial orientation and post credibility.
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- Journal of Marketing Management, 2020, v. 36, n. 17/18, p. 1805, doi. 10.1080/0267257X.2020.1806906
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- Publication type:
- Article
5
Behind influencer marketing: key marketing decisions and their effects on followers' responses.
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- Journal of Marketing Management, 2020, v. 36, n. 7/8, p. 579, doi. 10.1080/0267257X.2020.1738525
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- Publication type:
- Article
6
Promote or Perish? A brief note on academic social networking sites and academic reputation.
- Published in:
- Journal of Marketing Management, 2020, v. 36, n. 5/6, p. 405, doi. 10.1080/0267257X.2019.1697104
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- Publication type:
- Article
7
A Social Commerce Intention Model for Traditional E-Commerce Sites.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2018, v. 13, n. 2, p. 80, doi. 10.4067/S0718-18762018000200107
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- Publication type:
- Article
8
Neurotourism Insights: Eye Tracking and Galvanic Analysis of Tourism Destination Brand Logos and AI Visuals.
- Published in:
- Tourism & Management Studies, 2024, v. 20, n. 3, p. 53, doi. 10.18089/tms.20240305
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- Publication type:
- Article
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Destination image on the DMO's platforms: official website and social media.
- Published in:
- Tourism & Management Studies, 2017, v. 13, n. 3, p. 5, doi. 10.18089/tms.2017.13301
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- Publication type:
- Article