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Parle Products: The Journey of Budget Brand Toward Premiumization.
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- Business Perspectives & Research, 2021, v. 9, n. 1, p. 159, doi. 10.1177/2278533720923519
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- Article
Old Monk: The Resurrection of a Heritage Brand.
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- Business Perspectives & Research, 2020, v. 8, n. 2, p. 324, doi. 10.1177/2278533719887460
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- Article
Green marketing as a sustainable strategy: Study on understanding factors influencing consumer buying behavior on green products.
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- Aweshkar Research Journal, 2020, v. 27, n. 2, p. 48
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- Article