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Structural models of complementary choices.
- Published in:
- Marketing Letters, 2014, v. 25, n. 3, p. 245, doi. 10.1007/s11002-014-9309-y
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- Publication type:
- Article
A threshold model for respondent heterogeneity.
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- Marketing Letters, 2011, v. 22, n. 2, p. 133, doi. 10.1007/s11002-010-9115-0
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- Publication type:
- Article
Sequential sampling models of choice: Some recent advances.
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- Marketing Letters, 2008, v. 19, n. 3/4, p. 255, doi. 10.1007/s11002-008-9039-0
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- Publication type:
- Article
Adjusting Choice Models to Better Predict Market Behavior.
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- Marketing Letters, 2005, v. 16, n. 3/4, p. 197, doi. 10.1007/s11002-005-5885-1
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- Publication type:
- Article
A Bayesian Approach to Modeling Purchase Frequency.
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- Marketing Letters, 2003, v. 14, n. 1, p. 5, doi. 10.1023/A:1022833400454
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- Publication type:
- Article
Market Segmentation Research: Beyond Within and Across Group Differences.
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- Marketing Letters, 2002, v. 13, n. 3, p. 233, doi. 10.1023/A:1020226922683
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- Publication type:
- Article
A Model for Observation, Structural, and Household Heterogeneity in Panel Data.
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- Marketing Letters, 2000, v. 11, n. 2, p. 137, doi. 10.1023/A:1008190707034
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- Publication type:
- Article
A Research Agenda for Making Scanner Data More Useful to Managers.
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- Marketing Letters, 1994, v. 5, n. 4, p. 395, doi. 10.1007/BF00999213
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- Publication type:
- Article
A Marginal-Predictive Approach to Identifying Household Parameters.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 227, doi. 10.1007/BF00999229
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- Publication type:
- Article
Integrating Textual Information into Models of Choice and Scaled Response Data.
- Published in:
- Marketing Science, 2022, v. 41, n. 4, p. 387, doi. 10.1287/mksc.2021.1337
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- Publication type:
- Article
Improving Text Analysis Using Sentence Conjunctions and Punctuation.
- Published in:
- Marketing Science, 2020, v. 39, n. 4, p. 727, doi. 10.1287/mksc.2019.1214
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- Publication type:
- Article
Explaining Preference Heterogeneity with Mixed Membership Modeling.
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- Marketing Science, 2020, v. 39, n. 2, p. 407, doi. 10.1287/mksc.2019.1185
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- Publication type:
- Article
Inference for Product Competition and Separable Demand.
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- Marketing Science, 2019, v. 38, n. 4, p. 690, doi. 10.1287/mksc.2019.1159
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- Publication type:
- Article
Benefit-Based Conjoint Analysis.
- Published in:
- Marketing Science, 2017, v. 36, n. 1, p. 54, doi. 10.1287/mksc.2016.1003
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- Publication type:
- Article
Sentence-Based Text Analysis for Customer Reviews.
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- Marketing Science, 2016, v. 35, n. 6, p. 953, doi. 10.1287/mksc.2016.0993
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- Publication type:
- Article
Monetizing Ratings Data for Product Research.
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- Marketing Science, 2016, v. 35, n. 5, p. 713, doi. 10.1287/mksc.2016.0980
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- Publication type:
- Article
Price Promotions in Choice Models.
- Published in:
- Marketing Science, 2016, v. 35, n. 2, p. 319, doi. 10.1287/mksc.2015.0948
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- Publication type:
- Article
Models of Sequential Evaluation in Best-Worst Choice Tasks.
- Published in:
- Marketing Science, 2014, v. 33, n. 6, p. 828, doi. 10.1287/mksc.2014.0870
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- Publication type:
- Article
Modeling Indivisible Demand.
- Published in:
- Marketing Science, 2014, v. 33, n. 3, p. 364, doi. 10.1287/mksc.2013.0829
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- Publication type:
- Article
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis.
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- Marketing Science, 2013, v. 32, n. 4, p. 533, doi. 10.1287/mksc.2013.0779
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- Publication type:
- Article
A Direct Utility Model for Asymmetric Complements.
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- Marketing Science, 2013, v. 32, n. 3, p. 454, doi. 10.1287/mksc.2013.0782
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- Publication type:
- Article
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods.
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- Marketing Science, 2011, v. 30, n. 4, p. 686, doi. 10.1287/mksc.1110.0644
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- Publication type:
- Article
Multiple-Constraint Choice Models with Corner and Interior Solutions.
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- Marketing Science, 2011, v. 30, n. 3, p. 481, doi. 10.1287/mksc.1110.0636
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- Publication type:
- Article
Bayesian Analysis of Hierarchical Effects.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 123, doi. 10.1287/mksc.1100.0602
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- Publication type:
- Article
The Effect of Media Advertising on Brand Consideration and Choice.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 74, doi. 10.1287/mksc.1100.0590
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- Publication type:
- Article
Identifying Unmet Demand.
- Published in:
- Marketing Science, 2011, v. 30, n. 1, p. 61, doi. 10.1287/mksc.1100.0589
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- Publication type:
- Article
Investigating the Strategic Influence of Customer and Employee Satisfaction on Firm Financial Performance.
- Published in:
- Marketing Science, 2010, v. 29, n. 5, p. 895, doi. 10.1287/mksc.1100.0584
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- Publication type:
- Article
A Model for Trade-Up and Change in Considered Brands.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 40, doi. 10.1287/mksc.1080.0466
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- Publication type:
- Article
Investigating Endogeneity Bias in Marketing.
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- Marketing Science, 2007, v. 26, n. 5, p. 642, doi. 10.1287/mksc.1060.0256
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- Publication type:
- Article
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models.
- Published in:
- Marketing Science, 2006, v. 25, n. 5, p. 494, doi. 10.1287/mksc.1060.0211
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- Publication type:
- Article
Marketing Science --Growth and Evolution.
- Published in:
- 2005
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- Publication type:
- Editorial
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules.
- Published in:
- Marketing Science, 2004, v. 23, n. 3, p. 391, doi. 10.1287/mksc.1030.0032
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- Publication type:
- Article
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts.
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- Marketing Science, 2004, v. 23, n. 1, p. 95, doi. 10.1287/mksc.1030.0022
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- Publication type:
- Article
Bayesian Statistics and Marketing.
- Published in:
- Marketing Science, 2003, v. 22, n. 3, p. 304, doi. 10.1287/mksc.22.3.304.17739
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- Publication type:
- Article
Modeling Consumer Demand for Variety.
- Published in:
- Marketing Science, 2002, v. 21, n. 3, p. 229, doi. 10.1287/mksc.21.3.229.143
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- Publication type:
- Article
Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions.
- Published in:
- Marketing Science, 2002, v. 21, n. 1, p. 14, doi. 10.1287/mksc.21.1.14.159
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- Publication type:
- Article
A Nonparametric Approach to Identifying Latent Relationships in Hierarchical Models.
- Published in:
- Marketing Science, 2000, v. 19, n. 2, p. 149, doi. 10.1287/mksc.19.2.149.11807
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- Publication type:
- Article
A Hierarchical Bayes Model of Primary and Secondary Demands.
- Published in:
- Marketing Science, 1998, v. 17, n. 1, p. 29, doi. 10.1287/mksc.17.1.29
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- Publication type:
- Article
The value of purchase history data in target marketing.
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- Marketing Science, 1996, v. 15, n. 4, p. 321, doi. 10.1287/mksc.15.4.321
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- Publication type:
- Article
QUALITY PERCEPTIONS AND ASYMMETRIC SWITCHING BETWEEN BRAND.
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- Marketing Science, 1991, v. 10, n. 3, p. 185, doi. 10.1287/mksc.10.3.185
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- Publication type:
- Article
A UNIFIED APPROACH TO IDENTIFYING , ESTIMATING AND TESTING DEMAND STRUCTURES WITH AGGREGATE SCANNER DATA.
- Published in:
- Marketing Science, 1989, v. 8, n. 3, p. 265, doi. 10.1287/mksc.8.3.265
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- Publication type:
- Article
A Choice Model of Utility Maximization and Regret Minimization.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 6, p. 1235, doi. 10.1177/00222437221094824
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- Publication type:
- Article
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 35, doi. 10.1509/jmr.13.0240
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- Publication type:
- Article
Dynamic Brand Satiation.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 6, p. 842, doi. 10.1509/jmr.11.0036
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- Publication type:
- Article
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 4, p. 482, doi. 10.1509/jmkr.46.4.482
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- Publication type:
- Article
An Integrated Model of Discrete Choice and Response Time.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 593, doi. 10.1509/jmkr.45.5.593
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- Publication type:
- Article
Models for Heterogeneous Variable Selection.
- Published in:
- Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 420, doi. 10.1509/jmkr.43.3.420
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- Publication type:
- Article
Modeling Interdependent Consumer Preferences.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 282, doi. 10.1509/jmkr.40.3.282.19240
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- Publication type:
- Article
Multivariate Analysis of Multiple Response Data.
- Published in:
- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 321, doi. 10.1509/jmkr.40.3.321.19233
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- Publication type:
- Article
Measuring the Influence of Individual Preference Structures in Group Decision Making.
- Published in:
- Journal of Marketing Research (JMR), 1999, v. 36, n. 4, p. 476, doi. 10.2307/3152001
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- Publication type:
- Article