REWARD AND CONSUMER BRAND ENGAGEMENT: BUILDING BRAND LOYALTY IN THE ON-DEMAND SERVICE PLATFORM.Published in:Indonesian Journal of Business & Entrepreunership, 2024, v. 10, n. 3, p. 467, doi. 10.17358/IJBE.10.3.467By:Hidayat, Desman;Selviana;Alfaizah, Muhamad Agung;Rumangkit, Stefanus;Pratiwi, Chairani PutriPublication type:Article