Found: 12
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Markets and Material Arrangements.
- Published in:
- Advances in Consumer Research, 2019, v. 47, p. 99
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- Publication type:
- Article
The Global Surf Narrative: Using Narratives in Global Market Strategy.
- Published in:
- 2016
- By:
- Publication type:
- Abstract
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 61, doi. 10.1177/02761467211054349
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- Publication type:
- Article
How Does Innovation Emerge in a Service Ecosystem?
- Published in:
- Journal of Service Research, 2019, v. 22, n. 1, p. 75, doi. 10.1177/1094670518797479
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- Publication type:
- Article
The Evolution and Prospects of Service-Dominant Logic: An Investigation of Past, Present, and Future Research.
- Published in:
- Journal of Service Research, 2017, v. 20, n. 4, p. 345, doi. 10.1177/1094670517715121
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- Publication type:
- Article
The Complexity of Context: A Service Ecosystems Approach for International Marketing.
- Published in:
- Journal of International Marketing, 2013, v. 21, n. 4, p. 1, doi. 10.1509/jim.13.0032
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- Publication type:
- Article
Conceptualizing Value: A Service-ecosystem View.
- Published in:
- Journal of Creating Value, 2017, v. 3, n. 2, p. 117, doi. 10.1177/2394964317732861
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- Publication type:
- Article
Practice Diffusion.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 6, p. 939, doi. 10.1093/jcr/ucab045
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- Publication type:
- Article
Correction to: Technology as an operant resource in service (eco)systems.
- Published in:
- Information Systems & e-Business Management, 2021, v. 19, n. 3, p. 1087, doi. 10.1007/s10257-021-00524-5
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- Publication type:
- Article
Value creation in consumption journeys: recursive reflexivity and practice continuity.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 499, doi. 10.1007/s11747-019-00628-y
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- Publication type:
- Article
The role of symbols in value cocreation.
- Published in:
- Marketing Theory, 2014, v. 14, n. 3, p. 311, doi. 10.1177/1470593114534344
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- Publication type:
- Article
Roles as resources: A social roles perspective of change in value networks.
- Published in:
- Marketing Theory, 2011, v. 11, n. 3, p. 243, doi. 10.1177/1470593111408172
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- Publication type:
- Article