Found: 14
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From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 5, p. 21, doi. 10.1509/jm.13.0312
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- Article
Investigating Consumer Purchase Behavior in Related Technology Product Categories.
- Published in:
- Marketing Science, 2010, v. 29, n. 2, p. 291, doi. 10.1287/mksc.1090.0506
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- Publication type:
- Article
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
- Published in:
- Journal of Marketing, 2004, v. 68, n. 4, p. 126, doi. 10.1509/jmkg.68.4.126.42735
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- Article
Developing Global Segments and Forecasting Market Shares: A Simultaneouos Approach Using Survey Data.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 4, p. 56, doi. 10.1509/jimk.11.4.56.20147
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- Article
Executive Summaries.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 4, p. ix
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- Publication type:
- Article
An Empirical Comparison of Consumer-Based Measures of Brand Equity.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 237, doi. 10.1007/BF00435740
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- Publication type:
- Article
A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 369, doi. 10.1007/BF00994355
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- Publication type:
- Article
Adaptive Conjoint Analysis: Some Caveats and Suggestions.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 2, p. 215, doi. 10.2307/3172809
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- Publication type:
- Article
Estimating Demand Functions for Product Characteristics: Reply.
- Published in:
- Journal of Consumer Research, 1982, v. 9, n. 2, p. 221, doi. 10.1086/208918
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- Publication type:
- Article
Estimating Demand Functions for Product Characteristics: The Case of Automobiles.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 3, p. 249, doi. 10.1086/208813
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- Publication type:
- Article
INTRODUCTION TO MARKETING RESEARCH (Book Review).
- Published in:
- 1980
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- Publication type:
- Book Review
NEW BOOKS IN REVIEW.
- Published in:
- 1980
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- Publication type:
- Book Review
MANAGEMENT OF SALES FORECASTING (Book Review).
- Published in:
- 1978
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- Publication type:
- Book Review
Salesmen-Customer Interaction: An Experimental Approach.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 1, p. 1, doi. 10.1007/BF02721817
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- Publication type:
- Article