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Two Faces of Social Media: Brand Communication and Brand Research.
- Published in:
- Design Management Review, 2010, v. 21, n. 1, p. 54, doi. 10.1111/j.1948-7169.2010.00051.x
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- Article
Brand-Driven Innovation.
- Published in:
- Design Management Review, 2008, v. 19, n. 3, p. 51, doi. 10.1111/j.1948-7169.2008.tb00129.x
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- Publication type:
- Article