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MULTI-PRODUCT DYNAMIC ADVERTISEMENT PLANNING IN A SEGMENTED MARKET.
- Published in:
- Yugoslav Journal of Operations Research, 2017, v. 27, n. 2, p. 169, doi. 10.2298/YJOR170117016A
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Multi-period media planning for multi-products incorporating segment specific and mass media.
- Published in:
- Annals of Operations Research, 2018, v. 269, n. 1/2, p. 317, doi. 10.1007/s10479-018-2771-9
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- Article
Effect of repeat purchase and dynamic market size on diffusion of an innovative technological consumer product in a segmented market.
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- Technological & Economic Development of Economy, 2014, v. 20, n. 1, p. 97, doi. 10.3846/20294913.2014.885914
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- Article