IS LIFE-STYLE RESEARCH LIMITED IN ITS USEFULNESS TO JAPANESE ADVERTISERS?
- Published in:
- Journal of Advertising, 1982, v. 11, n. 1, p. 31, doi. 10.1080/00913367.1982.10672792
- By:
- Publication type:
- Article
Works by AAKER, DAVID
Results: 57
1
2
TOWARD A NORMATIVE MODEL OF PROMOTIONAL DECISION MAKING.
- Published in:
- Management Science, 1973, v. 19, n. 6, p. 593, doi. 10.1287/mnsc.19.6.593
- By:
- Publication type:
- Article
3
THE NEW-TRIER STOCHASTIC MODEL OF BRAND CHOICE (ERRATA).
- Published in:
- 1971
- By:
- Publication type:
- Correction Notice
4
THE NEW-TRIER STOCHASTIC MODEL OF BRAND CHOICE.
- Published in:
- Management Science, 1971, v. 17, n. 8, p. B-435, doi. 10.1287/mnsc.17.8.B435
- By:
- Publication type:
- Article
5
Continuous Measurement of Self-Report of Emotional Response.
- Published in:
- Psychology & Marketing, 1993, v. 10, n. 3, p. 199, doi. 10.1002/mar.4220100304
- By:
- Publication type:
- Article
6
Implementing the Concept of Transformational Advertising.
- Published in:
- Psychology & Marketing, 1992, v. 9, n. 3, p. 237, doi. 10.1002/mar.4220090306
- By:
- Publication type:
- Article
7
Identifying Feelings Elicited by Advertising.
- Published in:
- Psychology & Marketing, 1988, v. 5, n. 1, p. 1, doi. 10.1002/mar.4220050102
- By:
- Publication type:
- Article
8
COMPOSITE DEPENDENT VARIABLES AND THE MARKET SHARE EFFECT.
- Published in:
- Marketing Science, 1993, v. 12, n. 2, p. 209, doi. 10.1287/mksc.12.2.209
- By:
- Publication type:
- Article
9
MANAGEMENT SCIENCE IN MARKETING: THE STATE OF THE ART.
- Published in:
- Interfaces, 1973, v. 3, n. 4, p. 17, doi. 10.1287/inte.3.4.17
- By:
- Publication type:
- Article
10
What Are Your Signature Stories?
- Published in:
- California Management Review, 2016, v. 58, n. 3, p. 49, doi. 10.1525/cmr.2016.58.3.49
- By:
- Publication type:
- Article
11
Win the Brand Relevance Battle and then Build Competitor Barriers.
- Published in:
- California Management Review, 2012, v. 54, n. 2, p. 43, doi. 10.1525/cmr.2012.54.2.43
- By:
- Publication type:
- Article
12
Marketing in a Silo World: THE NEW CMO CHALLENGE.
- Published in:
- California Management Review, 2008, v. 51, n. 1, p. 144, doi. 10.2307/41166473
- By:
- Publication type:
- Article
13
Innovation: BRAND IT OR LOSE IT.
- Published in:
- California Management Review, 2007, v. 50, n. 1, p. 8, doi. 10.2307/41166414
- By:
- Publication type:
- Article
14
Leveraging the Corporate Brand.
- Published in:
- California Management Review, 2004, v. 46, n. 3, p. 6, doi. 10.2307/41166218
- By:
- Publication type:
- Article
15
The Brand Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE.
- Published in:
- California Management Review, 2000, v. 42, n. 4, p. 8, doi. 10.2307/41166051
- By:
- Publication type:
- Article
16
Measuring Brand Equity Across Products and Markets.
- Published in:
- California Management Review, 1996, v. 38, n. 3, p. 102, doi. 10.2307/41165845
- By:
- Publication type:
- Article
17
Building a Brand: The Saturn Story.
- Published in:
- California Management Review, 1994, v. 36, n. 2, p. 114, doi. 10.2307/41165748
- By:
- Publication type:
- Article
18
How Will the Japanese Compete in Retail Services?
- Published in:
- California Management Review, 1990, v. 33, n. 1, p. 54, doi. 10.2307/41166638
- By:
- Publication type:
- Article
19
Managing Assets and Skills: The Key To a Sustainable Competitive Advantage.
- Published in:
- California Management Review, 1989, v. 31, n. 2, p. 91, doi. 10.2307/41166561
- By:
- Publication type:
- Article
20
How To Select A Business Strategy.
- Published in:
- California Management Review, 1984, v. 26, n. 3, p. 167, doi. 10.2307/41165087
- By:
- Publication type:
- Article
21
Organizing a Strategic Information Scanning System.
- Published in:
- California Management Review, 1983, v. 25, n. 2, p. 76, doi. 10.2307/41165007
- By:
- Publication type:
- Article
22
Increasing the Effectiveness of Marketing Research.
- Published in:
- California Management Review, 1980, v. 23, n. 2, p. 59, doi. 10.2307/41164918
- By:
- Publication type:
- Article
23
A NORMATIVE MODEL OF CONSUMER INFORMATION PROCESSING.
- Published in:
- Marketing Science, 1984, v. 3, n. 3, p. 227, doi. 10.1287/mksc.3.3.227
- By:
- Publication type:
- Article
24
Comments on Ralph Day's JMR Editorship-1969 to 1972.
- Published in:
- Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 94, doi. 10.1509/jmr.51.1.4
- By:
- Publication type:
- Article
25
The Value Relevance of Brand Attitude in High-Technology Markets.
- Published in:
- Journal of Marketing Research (JMR), 2001, v. 38, n. 4, p. 485, doi. 10.1509/jmkr.38.4.485.18905
- By:
- Publication type:
- Article
26
The Financial Information Content of Perceived Quality.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 2, p. 191, doi. 10.2307/3152193
- By:
- Publication type:
- Article
27
The Effects of Sequential Introduction of Brand Extensions.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 1, p. 35, doi. 10.2307/3172491
- By:
- Publication type:
- Article
28
STATISTICAL DESIGN FOR RESEARCH.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
29
Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands.
- Published in:
- Journal of Marketing Research (JMR), 1982, v. 19, n. 1, p. 116, doi. 10.2307/3151536
- By:
- Publication type:
- Article
30
On Using Response Latency to Measure Preference.
- Published in:
- Journal of Marketing Research (JMR), 1980, v. 17, n. 2, p. 237, doi. 10.2307/3150934
- By:
- Publication type:
- Article
31
Unobservable Variables in Structural Equation Models with an Application in Industrial Selling.
- Published in:
- Journal of Marketing Research (JMR), 1979, v. 16, n. 2, p. 147, doi. 10.2307/3150680
- By:
- Publication type:
- Article
32
DESIGN AND ANALYSIS: A RESEARCHER'S HANDBOOK.
- Published in:
- 1976
- By:
- Publication type:
- Book Review
33
ADMOD: An Advertising Decision Model.
- Published in:
- Journal of Marketing Research (JMR), 1975, v. 12, n. 1, p. 37, doi. 10.2307/3150656
- By:
- Publication type:
- Article
34
Winning against a dominant brand.
- Published in:
- Journal of Brand Strategy, 2020, v. 9, n. 2, p. 103, doi. 10.69554/wupq7695
- By:
- Publication type:
- Article
35
Winning in the sharing economy: Six keys to Airbnb's success.
- Published in:
- Journal of Brand Strategy, 2019, v. 7, n. 4, p. 310, doi. 10.69554/iwuj9959
- By:
- Publication type:
- Article
36
Four ways digital works to build brands and relationships.
- Published in:
- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 37, doi. 10.69554/qmbq9109
- By:
- Publication type:
- Article
37
Find the shared interest: A route to community activation and brand building.
- Published in:
- Journal of Brand Strategy, 2013, v. 2, n. 2, p. 134, doi. 10.69554/invz9239
- By:
- Publication type:
- Article
38
THE ROLE OF RISK IN EXPLAINING DIFFERENCES IN PROFITABILITY.
- Published in:
- Academy of Management Journal, 1987, v. 30, n. 2, p. 277, doi. 10.2307/256274
- By:
- Publication type:
- Article
39
ATTITUDES TOWARD POLICY ALTERNATIVES TO REDUCE AIR POLLUTION.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 616
- By:
- Publication type:
- Article
40
Consumer Evaluations of Brand Extensions.
- Published in:
- Journal of Marketing, 1990, v. 54, n. 1, p. 27, doi. 10.1177/002224299005400102
- By:
- Publication type:
- Article
41
The Strategic Role of Product Quality.
- Published in:
- Journal of Marketing, 1987, v. 51, n. 4, p. 31, doi. 10.2307/1251246
- By:
- Publication type:
- Article
42
Is Market Share All That It's Cracked Up To Be?
- Published in:
- Journal of Marketing, 1985, v. 49, n. 4, p. 11, doi. 10.1177/002224298504900401
- By:
- Publication type:
- Article
43
Causes of Irritation in Advertising.
- Published in:
- Journal of Marketing, 1985, v. 49, n. 2, p. 47, doi. 10.1177/002224298504900204
- By:
- Publication type:
- Article
44
Unit Pricing Ten Years Later: A Replication.
- Published in:
- Journal of Marketing, 1983, v. 47, n. 1, p. 118, doi. 10.1177/002224298304700112
- By:
- Publication type:
- Article
45
Using Buyer Behavior Models to Improve Marketing Decisions.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 52, doi. 10.2307/1249820
- By:
- Publication type:
- Article
46
A Guide to Consumerism.
- Published in:
- Journal of Marketing, 1970, v. 34, n. 3, p. 12, doi. 10.2307/1249814
- By:
- Publication type:
- Article
47
TOP 10 GOLDEN NUGGETS OF CUSTOMER SERVICE.
- Published in:
- Journal of Property Management, 2011, v. 76, n. 6, p. 32
- By:
- Publication type:
- Article
48
MOBILITY BARRIERS AND STRATEGIC GROUPS.
- Published in:
- Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1989, v. 10, n. 5, p. 475, doi. 10.1002/smj.4250100506
- By:
- Publication type:
- Article
49
STRATEGY OVER THE BUSINESS CYCLE.
- Published in:
- Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1989, v. 10, n. 3, p. 199, doi. 10.1002/smj.4250100302
- By:
- Publication type:
- Article
50
The Perils of High-growth Markets.
- Published in:
- Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1986, v. 7, n. 5, p. 409, doi. 10.1002/smj.4250070503
- By:
- Publication type:
- Article