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TREND JACKING: ALLOW OTHERS TO SHINE AND STAND IN THE RADIANCE OF THEIR GLORY!
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- Marketing Science & Inspirations, 2024, v. 19, n. 2, p. 58
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- Article
THE RISE OF DIRECT SALES MODELS FOR FAST FASHION 2.0: SUSTAINABLE GREENWASHING?
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- Marketing Science & Inspirations, 2024, v. 19, n. 1, p. 50
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- Article
NATIVE ADVERTISING: "NATIVITY“ GOES BEYOND MATCHING THE PUBLISHER’S DESIGN.
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- Marketing Science & Inspirations, 2023, v. 18, n. 4, p. 54
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- Article
X FACTOR: MASTERING THE MYSTERY OF SUCCESSFUL CUSTOMER CONNECTIONS.
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- Marketing Science & Inspirations, 2023, v. 18, n. 3, p. 56
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- Article
DEVELOPING MEANINGFUL SALES LEADS IN THE ONLINE ENVIRONMENT.
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- Marketing Science & Inspirations, 2023, v. 18, n. 2, p. 50
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- Article
SCREENAGERS OR GENERATION ALPHA: HOW DO THE YOUNGEST CONSUMERS SHAPE THE FUTURE OF MARKETING?
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- Marketing Science & Inspirations, 2023, v. 18, n. 1, p. 56
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- Article
REACHING FOR THE STARS: ON IMPORTANCE AND PECULIARITIES OF RATING .
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- Marketing Science & Inspirations, 2022, v. 17, n. 4, p. 54
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- Article
PROMOTIONAL ITEMS: LASTING MEMORY OF RIGHT AND WRONG.
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- Marketing Science & Inspirations, 2022, v. 17, n. 3, p. 54
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- Article
HOW DOOMSCROLLING HABITS MIGHT BE USED FOR EFFECTIVE MARKETING COMMUNICATIONS IN METAVERSE.
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- Marketing Science & Inspirations, 2022, v. 17, n. 2, p. 53
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- Article
EXPANDING SALESPEOPLE SKILLSET BY ADDING VIRTUAL SELLING SKILLS.
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- Marketing Science & Inspirations, 2022, v. 17, n. 1, p. 51
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- Article
FOODIE: UPGRADING A BASIC NEED TO ARTISTIC OBSESSION.
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- Marketing Science & Inspirations, 2021, v. 16, n. 4, p. 51
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- Article
ENVIRONMENTAL GUILT: HOW TO WORK WITH CLIMATE CONCERNS IN MARKETING .
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- Marketing Science & Inspirations, 2021, v. 16, n. 3, p. 51
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- Article
SAILING THROUGH THE CHANNEL MANAGEMENT: FROM MULTI- TO OMNI-CHANNEL APPROACH.
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- Marketing Science & Inspirations, 2021, v. 16, n. 2, p. 52
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- Article
ON PRE-EMPTIVE CUSTOMER SATISFACTION MANAGEMENT: SETTING AND ADJUSTING ASPIRATIONAL CUSTOMER EXPECTATIONS.
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- Marketing Science & Inspirations, 2021, v. 16, n. 1, p. 55
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- Article
HOW COVID-19 IS CHANGING CONSUMER BEHAVIOR: IDENTIFYING NEW SEGMENTS AND SEGMENTATION CRITERIA.
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- Marketing Science & Inspirations, 2020, v. 15, n. 4, p. 52
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- Article
LET’S GO SHOPPING (ONLINE): DIMINISHING BOUNDARIES BETWEEN TRADITIONAL AND ONLINE STORES.
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- Marketing Science & Inspirations, 2020, v. 15, n. 3, p. 58
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- Article
ON MARKETING PLANNING: HOW VUCA HAS FADED INTO OBLIVION TO RE-EMERGED AS A NEW NORMAL.
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- Marketing Science & Inspirations, 2020, v. 15, n. 2, p. 56
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- Article
Governance of international distributors: addressing distinct organizational levels and impacts on performance.
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- International Journal of Business & Applied Sciences, 2020, v. 9, n. 2, p. 10
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- Article
BEFORE, DURING, AND AFTER: MARKETING AMID CORONAVIRUS CRISIS.
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- Marketing Science & Inspirations, 2020, v. 15, n. 1, p. 49
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- Article
WHY MARKETING DOES NOT UNDERSTAND SOCIOLOGY.
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- Marketing Science & Inspirations, 2019, v. 14, n. 4, p. 54
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- Article
MARKETING: GETTING OUT OF SIGHT.
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- Marketing Science & Inspirations, 2019, v. 14, n. 2, p. 52
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- Article
DEPLOYING HYBRID WARFARE STRATEGIES: DEMARKETING AND COMM UNICATIONS DENIAL.
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- Marketing Science & Inspirations, 2019, v. 14, n. 1, p. 50
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- Article
STUDENT ADOPTION OF A NONTRADITIONAL TEACHING METHOD IN ACCOUNTING: HOW PREVIOUS EXPERIENCE IMPEDES WILLINGNESS TO CHANGE.
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- Journal of Efficiency & Responsibility in Education & Science, 2019, v. 12, n. 1, p. 1, doi. 10.7160/eriesj.2019.120101
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VALUE-BASED MARKETING: TREATING CUSTOMERS WELL TO BECOME BETTER.
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- Marketing Science & Inspirations, 2018, v. 13, n. 4, p. 56
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- Article
MARKETING THROUGH FIVE SENSES: ON THE USE OF SENSORY MARKETING IN MARKETING COMM UNICATIONS.
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- Marketing Science & Inspirations, 2018, v. 13, n. 3, p. 59
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- Article
QN THE USE QF VIRTUAL REALITY: WELL BEYOND PROMOTION.
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- Marketing Science & Inspirations, 2018, v. 13, n. 2, p. 54
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- Article
SALESFORCE: THE AUTOMATED AND DIGITALIZED FRONTEND OF MARKETING.
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- Marketing Science & Inspirations, 2018, v. 13, n. 1, p. 47
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- Article
REACHING TO THE TOP: HOW UNIVERSITIES MAY RACE TO THE BOTTOM.
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- Marketing Science & Inspirations, 2017, v. 12, n. 4, p. 57
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- Article
TOO MUCH IS NEVER ENOUGH: THE 2017 CASE OF ROADSIDE BILLBOARDS IN THE CZECH REPUBLIC.
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- Marketing Science & Inspirations, 2017, v. 12, n. 3, p. 55
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- Article
TOO MUCH IS NEVER ENOUGH: IS THERE A TIPPING POINT IN MARKETING COMMUNICATIONS?
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- Marketing Science & Inspirations, 2017, v. 12, n. 2, p. 54
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- Article
ON MARKETING STICKINESS: HOW TO MOTIVATE YOUR CUSTOMERS WANT MOR.
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- Marketing Science & Inspirations, 2017, v. 12, n. 1, p. 51
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- Article
POLITICAL MARKETING REDEFINED: NEW MEDIA, PERSONAL COMMUNICATION, AND EMOTIONS.
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- Marketing Science & Inspirations, 2016, v. 11, n. 4, p. 52
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- Article
ON PREPARING MARKETING FOR THE POST-DIGITAL ERA.
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- Marketing Science & Inspirations, 2016, v. 11, n. 2, p. 51
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TIME IS MARKETING: HOLIDAYS AND OTHER OBSERVANCES.
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- Marketing Science & Inspirations, 2016, v. 11, n. 1, p. 53
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- Article
PUBLISH OR PERISH: ON PREDATORY PUBLISHING IN MARKETING SCIENCE.
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- Marketing Science & Inspirations, 2015, v. 10, n. 4, p. 56
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- Article
MARKET ENTRY MODE PREDICTORS: EVIDENCE FROM AUSTRIAN COMPANIES TARGETING CENTRAL EUROPEAN MARKETS.
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- Marketing Science & Inspirations, 2015, v. 10, n. 3, p. 2
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- Article
BRANDING LOCATIONS: CREATING CONSISTENT AND EASY TO REMEMBER MESSAGES.
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- Marketing Science & Inspirations, 2015, v. 10, n. 3, p. 58
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THINK BIG: HOW BIG DATA TRANSFORMS MARKETING.
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- Marketing Science & Inspirations, 2015, v. 10, n. 2, p. 51
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SEEKING CATCHY NAMES AND ACRONYMS: HOW DOES MARKETING SCIENCE SHOOT ITSELF IN THE FOOT.
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- Marketing Science & Inspirations, 2015, v. 10, n. 1, p. 59
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- Article
ANALYTICAL VIEW OF THE PERCEPTION OF SELECTED INNOVATIVE APPROACHES IN MARKETING COMMUNICATIONS.
- Published in:
- Quality Innovation Prosperity / Kvalita Inovácia Prosperita, 2015, v. 19, n. 1, p. 74, doi. 10.12776/QIP.V19I1.441
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- Article
UNUSUAL ADVERTISING OR THE DAWN OF A TRADITIONAL COMPONENT OF MARKETING COMMUNICATIONS?
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- Marketing Science & Inspirations, 2014, v. 9, n. 4, p. 58
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- Article
LIST PRICE: WHAT DO THEY MEAN AND WHY SHOULD WE CARE.
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- Marketing Science & Inspirations, 2014, v. 9, n. 3, p. 60
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- Article
ANALÝZA MOŽNOSTÍ ZISŤOVANIA ON-LINE REPUTÁCIE UNIVERZÍT A VYSOKÝCH ŠKÔL NA SLOVENSKOM VIRTUÁLNOM TRHU.
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- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 12
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- Article
HIDDEN RESEARCH SUBJECTS IN MARKETING SCIENCE.
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- Marketing Science & Inspirations, 2014, v. 9, n. 2, p. 56
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FREE ALWAYS COMES AT AN EXPENSE.
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- Marketing Science & Inspirations, 2014, v. 9, n. 1, p. 52
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ON CUSTOMER'S INVOLVEMENT AND PARTICIPATION: MAKE THEM PART OF YOUR BUSINESS.
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- Marketing Science & Inspirations, 2013, v. 8, n. 2, p. 59
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- Article
A Cross-Cultural Study of Online Marketing in International Higher Education - a Keyword Analysis.
- Published in:
- New Educational Review, 2013, v. 32, n. 2, p. 49, doi. 10.15804/tner.13.32.2.03
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- Article
An inquiry into good hospital governance: A New Zealand-Czech comparison.
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- Health Research Policy & Systems, 2006, v. 4, p. 2, doi. 10.1186/1478-4505-4-2
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Is There Anything Left to Learn from Japanese Companies?
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- SAM Advanced Management Journal (07497075), 2004, v. 69, n. 3, p. 4
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- Article