Works by Álvarez Santamaría, Coloma

The Power of Social Commerce: Understanding the Role of Social Word-of-Mouth Behaviors and Flow Experience on Social Media Users' Purchase Intention.

Published in:

SAGE Open, 2024, v. 14, n. 3, p. 1, doi. 10.1177/21582440241278452

By:

• Álvarez Santamaría, Coloma;
• Riaño Gil, Consuelo;
• Ruiz Vega, Agustín V.

Publication type:

Article