Works matching "quarterly Journal of marketing"

Results: 64

編集後記.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 1

By:

杉谷陽子

Publication type:

Article

アニュアルレポート: ― マネージングエディターより ―.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 79, doi. 10.7222/marketing.2025.012

By:

河村智子

Publication type:

Article

デジタル時代のブランド戦略.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 76, doi. 10.7222/marketing.2025.011

By:

阿久津聡

Publication type:

Article

スキルシェアのすすめ ― なぜ知の共有がウェルビーイングを向上させるのか ―.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 73, doi. 10.7222/marketing.2025.010

By:

岡田庄生

Publication type:

Article

顧客のファン深化に向けたブランド・プラットフォーム戦略 ― Weverse の事例から ―.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 64, doi. 10.7222/marketing.2025.009

By:

山本晶;
菅野佐織

Publication type:

Article

Being Old Does Not Mean “All the Same”: Future Thoughts for Understanding Senior Market Diversity.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 55, doi. 10.7222/marketing.2025.008

By:

Yuriko Isoda;
Rei Kudo;
Naoto Onzo

Publication type:

Article

What You Eat Reveals Who You Are: Food Identity and Its Value Implications in Consumer Behavior.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 5, doi. 10.7222/marketing.2025.007

By:

Minoru Karasawa;
Kazutoshi Sasahara;
Hakche Ryu

Publication type:

Article

社会心理学とマーケティング.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 2, doi. 10.7222/marketing.2025.006

By:

杉谷陽子

Publication type:

Article

巻号頁の番号表示についての改訂のお知らせ.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 1, doi. 10.7222/marketing.2025.005

By:

小野晃典

Publication type:

Article

潜在態度の測定をめぐる歴史と現況.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 14, doi. 10.7222/marketing.2025.004

By:

北村英哉

Publication type:

Article

社会的ジレンマにおけるオンラインでのコミュニケーションの効果: -オンラインごみ処理ジレンマゲームの開発-.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 32, doi. 10.7222/marketing.2025.003

By:

安藤香織;
日室聡仁;
後藤晶;
笹鹿祐司;
江島直也;
安原彰子

Publication type:

Article

日常的な経済行動が感情に与える影響: -経験サンプリング法を用いた検証-.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 22, doi. 10.7222/marketing.2025.002

By:

尾崎由佳

Publication type:

Article

結末情報の付加が幸福度判断に及ぼす影響: -異なる要因配置による Diener, Wirtz, & Oishi（2001）の追試-.

Published in:

Quarterly Journal of Marketing, 2025, v. 45, n. 1, p. 44, doi. 10.7222/marketing.2025.001

By:

藤島喜嗣

Publication type:

Article

編集後記.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 196

By:

上原渉

Publication type:

Article

三越 350 年 ― 営業革新と挑戦の歴史.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 193, doi. 10.7222/marketing.2024.050

By:

戸田裕美子

Publication type:

Article

マーケティングの力.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 190, doi. 10.7222/marketing.2024.049

By:

小野晃典

Publication type:

Article

Innovation by Retail Store Salespersons: A Co-Creation Project in United Arrows.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 182, doi. 10.7222/marketing.2024.048

By:

Yuya Watanabe;
Hidehiko Nishikawa

Publication type:

Article

The Effect of Color Saturation on Brand Attitudes in Brand Logo Redesign.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 158, doi. 10.7222/marketing.2024.047

By:

Hisashi Kawamata;
Takeshi Moriguchi

Publication type:

Article

観光業のレジリエン.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 107, doi. 10.7222/marketing.2024.046

By:

上原渉

Publication type:

Article

Why Do Consumers Adopt Access-Based Services?

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 167, doi. 10.7222/marketing.2024.045

By:

Ryohei Kitazawa

Publication type:

Article

Tourism and Beaches: Their Multilayered Demand and Sustainability.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 149, doi. 10.7222/marketing.2024.044

By:

Eversole, Dolan;
Peng, Marcus;
Tarui, Nori;
Takahiro Tsuge

Publication type:

Article

Liquidity Traps in Hotel Revenue Management during the Pandemic and Actions Taken by Hoteliers.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 129, doi. 10.7222/marketing.2024.043

By:

Tomohiko Sawayanagi

Publication type:

Article

コロナ禍における観光業界のソーシャル・キャピタルとレジリエンス ― SNS グループの分析 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 109, doi. 10.7222/marketing.2024.042

By:

髙井典子;
原忠之

Publication type:

Article

自然災害被災地の復興と観光の役割 ― 浜の暮らしのはまぐり堂を事例に ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 138, doi. 10.7222/marketing.2024.041

By:

鎌田裕美

Publication type:

Article

観光需要の集中度と回復力に関する基礎的研究 ― 近年の地震災害とコロナ禍を対象に ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 119, doi. 10.7222/marketing.2024.040

By:

栗原剛;
新庄瑳やか

Publication type:

Article

観戦型スポーツの知覚品質に関する議論の整理 ― 技術的品質と機能的品質に注目して ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 2, p. 174, doi. 10.7222/marketing.2024.039

By:

川上和真

Publication type:

Article

編集後記.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 104

By:

小野晃典

Publication type:

Article

アニュアルレポート ― マネージングエディターより ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 102, doi. 10.7222/marketing.2024.037

By:

河村智子

Publication type:

Article

『カスタマー・アドボカシー志向 ― デジタル時代の顧客志向戦略 ―』.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 99, doi. 10.7222/marketing.2024.036

By:

小野譲司

Publication type:

Article

『地域プラットフォームの論理 ― プレイス・ブランディングに向けて ―』.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 96, doi. 10.7222/marketing.2024.035

By:

小林哲

Publication type:

Article

多くの患者へ持続的に医療サービスを提供するために ― 徳島赤十字病院のインターナル・マーケティング ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 86, doi. 10.7222/marketing.2024.034

By:

川上和真;
冨田健司

Publication type:

Article

AI による音声解析と従業員施策による顧客満足の向上 ― トランスコスモス株式会社のコンタクトセンター事業における取り組み ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 76, doi. 10.7222/marketing.2024.033

By:

速水建吾;
恩藏直人

Publication type:

Article

ブランド研究における消費者の“幸せ” ― 概念的課題と先行／結果要因の検討 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 68, doi. 10.7222/marketing.2024.032

By:

松原優

Publication type:

Article

コンテンツビジネスを巡るマーケティング.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 4, doi. 10.7222/marketing.2024.031

By:

小野晃典

Publication type:

Article

編集後記.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 112

By:

栗木契

Publication type:

Article

移動距離によるアニメ聖地巡礼者の行動特徴 ― 聖地巡礼ノートの分析から ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 47, doi. 10.7222/marketing.2024.029

By:

津村将章;
大方優子;
岩崎達也;
豊田裕貴

Publication type:

Article

応援消費 ― 社会を動かす力 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 110, doi. 10.7222/marketing.2024.022

By:

青木幸弘

Publication type:

Article

Consumer Satisfaction and Extension Intention with Streaming Media Services.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 27, doi. 10.7222/marketing.2024.027

By:

Takahiro Chiba;
Ryohei Kitazawa

Publication type:

Article

Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 6, doi. 10.7222/marketing.2024.025

By:

Mai Kikumori;
Ryuta Ishii

Publication type:

Article

The Value-Enhancing Effects of Psychological Ownership of Payment Methods on Consumers’ Spending and Receiving Behavior.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 58, doi. 10.7222/marketing.2024.024

By:

Akihiro Nishimoto;
Sotaro Katsumata

Publication type:

Article

デジタルコンテンツ・サブスクリプションサービスの消費者選択要因.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 37, doi. 10.7222/marketing.2024.028

By:

小野雅琴

Publication type:

Article

When Advertisements Look Like Products: The Impacts of Content Reproducibility.

Published in:

Quarterly Journal of Marketing, 2024, v. 44, n. 1, p. 17, doi. 10.7222/marketing.2024.026

By:

Ryosuke Takeuchi;
Jue Wang

Publication type:

Article

持たない時代」のマーケティング ― サブスクとシェアリング・サービス ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 106, doi. 10.7222/marketing.2024.021

By:

山本晶

Publication type:

Article

畳屋の事業転換と両利きの経営者 ― 久保木畳店の海外進出 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 96, doi. 10.7222/marketing.2024.020

By:

白石秀壽

Publication type:

Article

欧米富裕層をターゲットにしたインバウンド・観光マーケティング ― 「日本の地方」と「世界の旅人」をつなぐワンダートランク社 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 86, doi. 10.7222/marketing.2024.019

By:

小野雅琴

Publication type:

Article

サービス失敗後の顧客反応の整理と今後の研究.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 64, doi. 10.7222/marketing.2024.018

By:

趙悦紅

Publication type:

Article

偽造ラグジュアリー製品の購買動機.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 56, doi. 10.7222/marketing.2024.017

By:

北澤涼平

Publication type:

Article

産業振興・ベンチャー支援から「起業の民主化」へ ― 福岡における起業コミュニティの形成 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 43, doi. 10.7222/marketing.2024.016

By:

二宮麻里;
大田康博;
三井雄一

Publication type:

Article

スウェーデンの起業家大学から生まれるハイテク・スタートアップ.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 31, doi. 10.7222/marketing.2024.015

By:

田路則子;
五十嵐伸吾

Publication type:

Article

大企業の新規事業開発におけるエフェクチュエーションの活用 ― 持続的な BMI プロセスを可能とするイントラプレナーの意思決定と行動 ―.

Published in:

Quarterly Journal of Marketing, 2024, v. 43, n. 4, p. 18, doi. 10.7222/marketing.2024.014

By:

柳淳也;
吉田満梨;
並木州太朗;
竹林一;
今庄啓二

Publication type:

Article