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Title: Contemporary Sport Consumers: Some Implications of Linking Fan Typology With Key Spectator Variables.
Authors: Quick, Shayne
Abstract: Provides information on a study that explored the implications of linking sports fan typology with key spectator variables. Categories of sports fans; Discussion on the loyalty of the consumers; Conclusions.
Subjects: PSYCHOLOGY of sports spectators; PSYCHOLOGICAL typologies; CUSTOMER loyalty
Publication: Sport Marketing Quarterly, 2000, Vol 9, Issue 3, p149
ISSN: 1061-6934
Publication type: Academic Journal

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Contemporary Sport Consumers: Some Implications of Linking Fan Typology With Key Spectator Variables.