Title

Contemporary Sport Consumers: Some Implications of Linking Fan Typology With Key Spectator Variables.

Authors

Quick, Shayne

Abstract

Provides information on a study that explored the implications of linking sports fan typology with key spectator variables. Categories of sports fans; Discussion on the loyalty of the consumers; Conclusions.

Subjects

PSYCHOLOGY of sports spectators; PSYCHOLOGICAL typologies; CUSTOMER loyalty

Publication

Sport Marketing Quarterly, 2000, Vol 9, Issue 3, p149

ISSN

1061-6934

Publication type

Academic Journal