We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleQuantifying Perceived Differences in Type Styles: An Exploratory Study.AuthorsTantillo, John; Di Lorenzo-Aiss, Janet; Mathisen, Richard E.PublicationPsychology & Marketing, 1995, Vol 12, Issue 5, p447ISSN0742-6046Publication typearticleDOI10.1002/mar.4220120508