We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTHE IMPACT OF MOBILE ON CPG CRM STRATEGY: A KRAFT CANADA CASE STUDY.AuthorsLee, Diane; Engelman, KatrinaPublicationInternational Journal of Mobile Marketing, 2012, Vol 7, Issue 1, p5ISSN1939-1161Publication typeAcademic Journal