We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleChildren's Reactions to Advertising Communication: Multiple Methods, Moderating Variables and Construct Validity Issues.AuthorsPecheux, Claude; Derbaix, ChristianPublicationAdvances in Consumer Research, 2002, Vol 29, Issue 1, p531ISSN0098-9258Publication typeConference Proceeding