Title

RETRO PAZARLAMA VE PAZARLAMADA UYGULANMASINA YÖNELİK BAZI ÖRNEKLER.

Authors

Keskın, H. Dilara; Memış, Salih

Abstract

In recent years marketing executives and academicians have introduced new concepts to the marketing literature. Retro, one of these concepts, has begun to be used as a marketing variable in order to create demand by revitalization in the products that are forgotten or about to be forgotten . In this study, Retro marketing is considered in terms of concepts by taking account of its various aspects.

Subjects

RETROMARKETING; MARKETING executives; COLLEGE teachers; MARKETING literature; ECONOMIC demand; MATHEMATICAL variables

Publication

Suleyman Demirel University Journal of Faculty of Economics & Administrative Sciences, 2011, Vol 16, Issue 3, p191

ISSN

1301-0603

Publication type

Academic Journal