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Title

TURİZMDE DESTİNASYON SEÇİMİNİ ETKİLEYEN TEMEL UNSURLAR VE PAZARLAMA STRATEJİLERİ.

Authors

Ersun, Nur; Arslan, Kahraman

Abstract

Developments and trends in the world tourism has shifted the interest of tourism marketing from the country to regional perspective, leading the way to new destinations and products.In a country like Turkey with a vast geographical area, it is not a right policy to consider and market the whole country as a single attraction center. Besides, tourism centers in Turkey present crucial differences both in factors of supply and in socio-economic characteristics. For this reason to assume a leading role of the economy in the regional development it is necessary to consider tourism marketing activities on a regional basis. In this study, strategies have been designed and proposed for the development and marketing of particular regions as a tourism product.

Subjects

TURKEY; TOURISM marketing; TOURISM policy; SOCIAL conditions in Turkey; ECONOMIC conditions in Turkey, 1960-; TOURISM & archaeology; TURKISH history, 1960-

Publication

Marmara University Journal of the Faculty of Economic & Administrative Sciences, 2011, Vol 31, Issue 2, p229

ISSN

1300-7262

Publication type

Academic Journal

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