We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSponsorship and Congruity Theory: A Theoretical Framework for Explaining Consumer Attitude and Recall or Event Sponsorship.AuthorsJagre, Emma; Watson, John J.; Watson, John G.PublicationAdvances in Consumer Research, 2001, Vol 28, Issue 1, p439ISSN0098-9258Publication typeConference Proceeding