We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleHow Now Ralph Lauren? The Separation of Brand and Product in a Counterfeit Culture.AuthorsGentry, James W.; Putrevu, Sanjay; Shultz II, Clifford; Commuri, SurajPublicationAdvances in Consumer Research, 2001, Vol 28, Issue 1, p258ISSN0098-9258Publication typeConference Proceeding