We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleA SOCIOLOGICAL APPROACH TO BRAND CHOICE: THE CONCEPT OF SITUATIONAL SELF IMAGE.AuthorsSchenk, Carolyn Turner; Holman, Rebecca H.PublicationAdvances in Consumer Research, 1980, Vol 7, Issue 1, p610ISSN0098-9258Publication typeConference Proceeding