We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCOLLECTING COMPREHENSIVE CONSUMER COMPLIANT DATA BY SURVEY RESEARCH.AuthorsDay, Ralph L.; Landon Jr., E. LairdPublicationAdvances in Consumer Research, 1976, Vol 3, Issue 1, p263ISSN0098-9258Publication typeConference Proceeding