We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleATTITUDE TOWARD THE AD AS A MEDIATOR OF ADVERTISING EFFECTIVENESS: DETERMINANTS AND CONSEQUENCES.AuthorsLutz, Richard J.; McKenzie, Scott B.; Belch, George E.PublicationAdvances in Consumer Research, 1983, Vol 10, Issue 1, p532ISSN0098-9258Publication typeConference Proceeding