THE STUDY OF THE RELATIONSHIPS AMONG EXPERIENTIAL MARKETING, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY. | EBSCOhost

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Title: THE STUDY OF THE RELATIONSHIPS AMONG EXPERIENTIAL MARKETING, SERVICE QUALITY, CUSTOMER SATISFACTION AND CUSTOMER LOYALTY.
Authors: Ming-Shing Lee; Huey-Der Hsiao; Ming-Fen Yang
Publication: International Journal of Organizational Innovation, 2010, Vol 3, Issue 2, p352
ISSN: 1943-1813
Publication type: Academic Journal