We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitlePushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands.AuthorsPuzakova, Marina; Kwak, Hyokjin; Rocereto, Joseph F.PublicationAdvances in Consumer Research, 2009, Vol 36, p413ISSN0098-9258Publication typeConference Proceeding