Title

The Brand Image As An Element Of Brand Equity.

Authors

Bivainienė, Lina; Šliburytė, Laimona

Abstract

The brand image as a compound element of brand equity is analyzed in this article. The conceptions of brand equity and brand image are reviewed in it. The models of brand equity and their main elements are analyzed as well. In article it is sought to identify' how the brand image is approached at different models of brand equity.

Subjects

MARKETING; BRAND name products; BRAND equity; ADVERTISING; MARKET penetration; MARKET positioning; BRAND identification; BRAND image; BRAND extension

Publication

Socialiniai Tyrimai, 2008, Vol 2008, Issue 2, p22

ISSN

1392-3110

Publication type

Academic Journal