線上多邊交易平台上的生態系及商業模式之探討.

巫亮全

The online market platform literature focuses on the technology used to construct the system and on developing the new business model, and rarely explores the potentials based on the extension Peer to Peer (P2P) ground. Further, previous discussions of the P2P transaction model largely explore two-sided transactions, and focus on cash flow related topics. This study investigates a new application of the P2P transaction model in a cross-nation, multi-sided market, and includes the platform's applications and business model. This is a new extension of the original P2P concept and is more useful, offering a number of products, services, and other business activities. This study thus designs a large transaction platform based on the P2P concept which can be used in a cross-national, multi-sided market to construct a large ecosystem. This extension of the P2P platform can collect many different roles and users and in a more cohesive manner, with attendant benefits for all parties.

Journal of Management & Systems, 2021, Vol 28, Issue 4, p407

1023-9863

Academic Journal

10.29416/JMS.202110_28(4).0002