Title

Achievement Motivation and Locus of Control as Factors of Entrepreneurial Orientation in Tourism and Healthcare Services.

Authors

Nedeljković Knežević, Milena; Mijatov, Maja; Kovačić, Sanja

Abstract

The main goal of this research was to determine the importance of achievement motivation toward task and success, as well as internal and external locus of control for entrepreneurial orientation (EO) within the tourism and healthcare services. The survey research was conducted on a sample of 207 respondents from Serbia (current and potential entrepreneurs in tourism and medical services). Results showed that EO was influenced by achievement motivation, oriented towards task and success, as well as by the internal locus of control. Results are shedding light on the variables for enhancing the development of entrepreneurship, important for transitional countries.

Subjects

SERBIA; ACHIEVEMENT motivation; LOCUS of control; TOURISM; MEDICAL tourism; INTERNAL auditing; MEDICAL care

Publication

Journal for East European Management Studies, 2021, Vol 26, Issue 2, p275

ISSN

0949-6181

Publication type

Academic Journal

DOI

10.5771/0949-6181-2021-2-275