Title

El spot de bien público: aproximación teórica y conceptual.

Authors

HERNÁNDEZ ALFONSO, Eduardo Alejandro; PAZ ENRIQUE, Luis Ernesto

Abstract

The spot for social good has been little supported from the published scientific literature in terms of its structure and functions. Theorizations around television spot shows that commercial is predominat. The objective of the study was to establish the structure and functions of the spot for social good. In order to obtain results, methods were used at the theoretical and empirical levels, mainly documentary analysis. The spot for social good constitutes a television genre focused on social advertising to persuade and sensitize from an axiological support. A classification was established for the spot for social good: 1. Informative spot for social good, 2. Educational spot for social good, 3. Emotional spot for social good.

Subjects

LITERATURE; TELEVISION; RESEARCH; ADVERTISING; EDUCATION

Publication

Chasqui (13901079), 2021, Issue 146, p183

ISSN

1390-1079

Publication type

Academic Journal