We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCompetitive Paper Session: Media Issues.AuthorsHennig-Thurau, Thorsten; Walsh, Gianfranco; Bode, Matthias; Gross, Barbara L.; Droulers, Olivier; Roullet, Bernard; Oakenfull, Gillian K.; Greenlee, Timothy B.PublicationAdvances in Consumer Research, 2004, Vol 31, Issue 1, p633ISSN0098-9258Publication typeConference Proceeding