Millennials y centennials: nuevas tendencias de consumo.

Cadena, Diana I.; Macías, Galo H.; Muñoz, Sandra C.; Guzmán Macías, María del Carmen

Today's society is the most globalized in the entire history of humanity, it lives rapidly, which is due to the lack of time, since the vast majority is made up of polyfunctional, multifaceted, hyperconnected, and super-informed individuals. In this general context, this paper aims to characterize the consumption trends of a very important segment of society, such as millennials and centennials, whose characteristics will serve to determine how the purchasing decisions of these generations, also known as generation Y, work. and Z, millennials (or generation Y) correspond to individuals born between 1981 and 1995, they were born between the heat of the last century, but they also witnessed the development and consolidation of new technologies. Generation Z, also known as centennials, came to the world from 1997 to 2010, with a smartphone or tablet under their arm and with an overexposure to information and the digital age never seen before. A descriptive work will be carried out with primary and secondary sources, which will give a closer and more accurate perspective of how the consumption preferences of these two generations work. The importance of the study landed on these two generations is that: they make up the highest percentage of the economically active population, the highest percentage of consumption worldwide, an important turning point in relation to their predecessor generations, for which the impact of these two generational segments in the world economy is momentous.

GENERATION Z; SMARTPHONES; MILLENNIALS; CENTENNIALS; GENERATIONS

Journal of Alternative Perspectives in the Social Sciences, 2020, Vol 10, Issue 4, p1225

1944-1088

Academic Journal