Works matching DE "MARKETING literature"

Results: 1355

Collaborating with Public Research Institutions: Using Strategic Intent and Co-Created Value to Gain Strategic Opportunities in New Product Development.

Published in:

Journal of Business-to-Business Marketing, 2025, v. 32, n. 2, p. 187, doi. 10.1080/1051712X.2024.2391792

By:

Polonsky, Michael;
Gupta, Samir

Publication type:

Article

Um estudo comparativo entre o nível de divulgação entre varejistas e demais empresas da B3 no âmbito da governança corporativa.

Published in:

Revista Ambiente Contábil, 2025, v. 17, n. 1, p. 280, doi. 10.21680/2176-9036.2025v17n1ID35119

By:

Fernandes Barroso, Thainá;
de Carvalho Vianna, Dilo Sérgio;
Molina Queiroz, Juliana;
Da Silva Felix, Railainy Maria;
Moraes do Carmo, Liege

Publication type:

Article

Big Brother is Listening: Adapting and Marketing Literary Classics in Audio Format—The Case of Storytel's 1984.

Published in:

Publishing Research Quarterly, 2025, v. 41, n. 1, p. 74, doi. 10.1007/s12109-024-10013-5

By:

Linkis, Sara Tanderup

Publication type:

Article

Viral diffusion of technology products: a comprehensive stage framework.

Published in:

Information Systems & e-Business Management, 2021, v. 19, n. 2, p. 597, doi. 10.1007/s10257-021-00518-3

By:

Simmonds, Daphne M.;
Campbell, Katia;
Hasley, Joseph

Publication type:

Article

Brand Extension as Informational Leverage.

Published in:

Review of Economic Studies, 1998, v. 65, n. 4, p. 655, doi. 10.1111/1467-937X.00063

By:

Choi, Jay Pil

Publication type:

Article

A HISTORICAL REVIEW AND FUTURE RESEARCH AGENDA FOR THE FIELD OF CONSUMER SATISFACTION, DISSATISFACTION, & COMPLAINING BEHAVIOR.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2015, v. 28, p. 5

By:

Dahl, Andrew;
Peltier, Jimmy

Publication type:

Article

THE DELINEATION AND INTERACTIONS OF NORMATIVE AND PREDICTIVE EXPECTATIONS IN CUSTOMER SATISFACTION AND EMOTIONS.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2013, v. 26, p. 40

By:

Meirovich, Gavriel;
Little, Lillian

Publication type:

Article

TRAINING.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
Publication type:: Article

SUPERVISION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 69
Publication type:: Article

SELLING PROCESS.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

SALESPERSON EVALUATION AND PERFORMANCE.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

SALES AND COST ANALYSIS.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

RECRUITING AND SELECTION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

MOTIVATION (NON-FINANCIAL) AND JOB SATISFACTION.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 68
Publication type:: Article

GENERAL SALES MANAGEMENT.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
Publication type:: Article

BUYER BEHAVIOR.

Published in:: Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 66
Publication type:: Article

Sales Contests: A New Look at an Old Management Tool.

Published in:

Journal of Personal Selling & Sales Management, 1988, v. 8, n. 3, p. 55

By:

Moncrief, William C.;
Hart, Sandra H.;
Robertson, Daniel;
Kurtz, David L.

Publication type:

Article

In the Name of Transparency: Organizing European pharmaceutical markets through struggles over transparency devices.

Published in:

Organization Studies, 2023, v. 44, n. 11, p. 1751, doi. 10.1177/01708406231171802

By:

Geiger, Susi;
Bourgeron, Théo

Publication type:

Article

Speciation in Nascent Markets: Collective learning through cultural and material scaffolding.

Published in:

Organization Studies, 2022, v. 43, n. 6, p. 829, doi. 10.1177/01708406211031733

By:

Casasnovas, Guillermo;
Ferraro, Fabrizio

Publication type:

Article

Technology Orientation: A Reassessment and a Future Research Agenda.

Published in:

Istanbul Management Journal, 2019, n. 86, p. 25, doi. 10.26650/imj.2019.86.0002

By:

Seçkin-Halaç, Duygu

Publication type:

Article

DIGITAL MARKETING ALLIANCE ON SMALL MEDIUM ENTERPRISES (SMES): A SYSTEMATIC LITERATURE REVIEW.

Published in:

Journal of Application Business & Management / Jurnal Aplikasi Bisnis dan Manajemen, 2024, v. 10, n. 1, p. 199, doi. 10.17358/jabm.10.1.199

By:

Bahukeling, Trukan Sri;
Suroso, Arif Imam;
Buono, Agus;
Nurhayati, Popong

Publication type:

Article

Putting Us to the Test.

Published in:

1989

By:

Heilbrunn, Jeffrey

Publication type:

Editorial

Marketing con Causa: Una estrategia de marketing que responde a los objetivos de la responsabilidad social corporativa y se orienta al consumidor responsable.

Published in:

Lumina (0123-4072), 2022, v. 23, n. 1, p. 1, doi. 10.30554/lumina.v23.n1.4410.2022

By:

Urrea Urrea, Freddy;
Aranda Guerrero, Viviana del Mar

Publication type:

Article

Girişimsel Pazarlamanın "Pazarlamada Yeni Bir Yaklaşım" Kapsamında Değerlendirilmesi.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2021, v. 7, n. 4, p. 52

By:

ETİ, Hasan Selçuk;
KÜÇÜKGÖKSEL, Nazlı Çağıl

Publication type:

Article

The role of emotional structures in the relationship between satisfaction and brand loyalty.

Published in:

Cogent Psychology, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311908.2020.1782098

By:

Ghorbanzadeh, Davood;
Rahehagh, Atena;
Botelho, Delane

Publication type:

Article

Effect of weather on stock market: A literature review and research agenda.

Published in:

2021

By:

Kathiravan, Chinnadurai;
Selvam, Murugesan;
Maniam, Balasundram;
Dharani, Munusamy

Publication type:

Literature Review

Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers.

Published in:

Cogent Economics & Finance, 2019, v. 7, n. 1, p. 1, doi. 10.1080/23322039.2019.1645631

By:

Madhavan, Vinod;
George, Simon;
Kidiyoor, Gururaj;
Pai, Yogesh P

Publication type:

Article

The effect of service quality on revisit intention: The mediating role of destination image.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2250264

By:

Manyangara, Masimba Elvis;
Makanyeza, Charles;
Muranda, Zororo

Publication type:

Article

Interconnectedness of trust-commitment-export performance dimensions: A model of the contingent effect of calculative commitment.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2088461

By:

Ahamed, AFM Jalal;
Noboa, Fabrizio

Publication type:

Article

Social Media as a Promotional Tool Towards SME's Development: Evidence from the Financial Industry in a Developing Economy.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1923357

By:

Amoah, John;
Jibril, Abdul Bashiru

Publication type:

Article

Understanding mediators and moderators of the effect of customer satisfaction on loyalty.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1922127

By:

Chikazhe, Lovemore;
Makanyeza, Charles;
Chigunhah, Blessing

Publication type:

Article

Towards a holistic view of customer value creation in Lean: A design science approach.

Published in:

Cogent Business & Management, 2019, v. 6, n. 1, p. 1, doi. 10.1080/23311975.2019.1602924

By:

Gülyaz, Erdoğan;
van der Veen, Jack A.A.;
Venugopal, Venu;
Solaimani, Sam;
Wu, Hung-Che

Publication type:

Article

Brand portfolio strategy and brand architecture: A comparative study.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1483465

By:

Carolino Sousa Santos Junior, Elisio

Publication type:

Article

Analyzing research methodologies and publication trends in service marketing literature.

Published in:

Cogent Business & Management, 2018, v. 5, n. 1, p. 1, doi. 10.1080/23311975.2018.1446265

By:

Umer, Mehvish;
Razi, Shama

Publication type:

Article

Using standard CETSCALE and other adapted versions of the scale for measuring consumers' ethnocentric tendencies: An analysis of dimensionality.

Published in:

Business Research Quarterly, 2014, v. 17, n. 3, p. 174, doi. 10.1016/j.cede.2013.06.003

By:

Jiménez-Guerrero, José Felipe;
Gázquez-Abad, Juan Carlos;
Linares-Agüera, Emilia del Carmen

Publication type:

Article

Who Stays, Who Switches: Different Segments of Internet Service Customers.

Published in:

Asian Journal of Business Research, 2016, v. 6, n. 2, p. 1, doi. 10.14707/ajbr.160023

By:

Thaichon, Park;
Lobo, Antonio;
Mitsis, Ann

Publication type:

Article

Odkrywanie sławy polskich pisarzy: żywioł anachronizmu.

Published in:

Teksty Drugie, 2024, n. 2, p. 296, doi. 10.18318/td.2024.2.18

By:

Antonik, Dominik

Publication type:

Article

El desarrollo de los valores cívicos y el fomento de la participación ciudadana en la infancia a través del juguete: el caso del Toolkit de ChildTizens.

Published in:

REiDoCrea: Revista Electrónica de Investigación y Docencia Creativa, 2022, v. 11, p. 489

By:

López Marí, María;
Pardo Baldoví, María Isabel;
Busó Alós, Pablo;
Mata Domínguez, Ana

Publication type:

Article

Integrating stakeholder management and relationship management: contributions from the relational view of the firm.

Published in:

Journal of General Management, 2006, v. 32, n. 2, p. 17, doi. 10.1177/030630700603200202

By:

Prior, Daniel D.

Publication type:

Article

Evolucija marketing koncepcije od 1.0 do 5.0.

Published in:

Marketing (0354-3471), 2024, v. 55, n. 1, p. 52, doi. 10.5937/mkng2401052M

By:

Madić, Vladan;
Slijepčević, Milica;
Vučenović, Tamara;
Alimpić, Stefan

Publication type:

Article

Dualni kvantitativno-kvalitativni model prodajnih kvota.

Published in:

Marketing (0354-3471), 2020, v. 51, n. 3, p. 179, doi. 10.5937/markt2003179a

By:

Adžić, Slobodan;
Milunović, Marijana;
Tot, Tijana Savić

Publication type:

Article

Uticaj elemenata kvaliteta usluga u maloprodajnim trgovinskim objektima na lojalnost potrošača.

Published in:

Marketing (0354-3471), 2020, v. 51, n. 2, p. 121

By:

Tomašević, Dragana;
Gašević, Dragana;
Vranješ, Marija

Publication type:

Article

Consumers' variety‐seeking behaviors under time pressure: Based on regulatory focus and excitement levels.

Published in:

PsyCh Journal, 2024, v. 13, n. 3, p. 440, doi. 10.1002/pchj.770

By:

Yang, Yi‐weng;
Liu, Jia;
Wang, Yi

Publication type:

Article

Which screens to share in stores with which customers?

Published in:

Journal of Marketing Trends (1961-7798), 2019, v. 5, n. 3, p. 25

By:

Roten, Yonathan Silvain;
Vanheems, Régine

Publication type:

Article

From principles of marketing to the capstone course: a comparison of marketing students' approaches to learning.

Published in:

Marketing Education Review, 2025, v. 35, n. 1, p. 79, doi. 10.1080/10528008.2024.2425760

By:

Faranda, William T.

Publication type:

Article

Fostering an age-friendly Marketing Education: Integrating Intergenerational Learning in Marketing Courses.

Published in:

Marketing Education Review, 2024, v. 34, n. 4, p. 347, doi. 10.1080/10528008.2024.2422439

By:

Ziegler, Alexander H.;
Medvene, Louis J.

Publication type:

Article

MARKETING CURRICULUM DESIGN AND CAREER OUTCOMES.

Published in:

Marketing Education Review, 2023, v. 33, n. 3, p. 242, doi. 10.1080/10528008.2022.2164206

By:

Iqbal, Zafar

Publication type:

Article

STUDENTS' RECALLED DESIRABILITY OF USING GAME-BASED STUDENT RESPONSE SYSTEMS (GSRSS): a USER EXPERIENCE (UX) PERSPECTIVE.

Published in:

Marketing Education Review, 2023, v. 33, n. 4, p. 272, doi. 10.1080/10528008.2022.2117989

By:

Nieto García, Marta;
Sit, Jason

Publication type:

Article

EYE TRACKING TECHNOLOGY IN THE MARKETING CLASSROOM: AN EXPERIENTIAL LEARNING METHOD.

Published in:

Marketing Education Review, 2020, v. 30, n. 2, p. 105, doi. 10.1080/10528008.2020.1753541

By:

Manzon, Elliott

Publication type:

Article

A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY.

Published in:

Marketing Education Review, 2019, v. 29, n. 4, p. 242, doi. 10.1080/10528008.2019.1661258

By:

Yeoh, Poh-Lin

Publication type:

Article