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Title
Positive Framing Effect: A Mixed Method Study on the Buying Behavior of Filipino Millennials.
Authors
Tengco-Pacquing, Maria Criselda M.; Bustamante, Racquel N.; Cabanban, Andrea Patricia E.; Cosare, Mary Bernadette M.; Christopher C. Gamez, Vince Andre
Publication
North American Journal of Psychology, 2019, Vol 21, Issue 1, p151