CREATIVITY AND DECISION MAKING STYLES: A STUDY OF ASSOCIATES WORKING IN NATIONAL CAPITAL REGION OF INDIA.

LATHER, ANU SINGH; JAIN, SHILPA; SHUKLA, ANJU

The present study is intended to examine the relationship between creativity levels of employees and their decision making styles. A quantitative research design has been employed for this study. A 2 X 4 X 3 factorial design (with unequal numbers) was planned. Two levels of creative associates (highly creative & less creative), four different sectors service (IT), manufacturing (Automobile), consumer durables (FMCG) and petrochemical (Petroleum) were taken. Under each single unit three levels of associates i.e. senior level, middle level and entry level were taken. A sample of 400 employees was selected using stratified systematic sampling. The data was collected with the help of Abbreviated Torrance Test of Creativity for Adults and Decision Making Style Questionnaire. The results show that the employees scoring high on Directive Decision Making (DDM) have shown strength of association with CR, NR and total creativity. Employees scoring high on Thinking Decision Making (TDM) have shown a strength of association with total creativity. Employees scoring high on Analytical Decision Making (ADM) have shown a strength of association with CR, NR, total creativity and CR verbal response. Employees scoring high on Impulsive Decision Making (IDM) have shown strength of association with CR creativity and NR elaboration. And finally, employees scoring high on 27 ICFWO 2017 Rational Decision Making (RDM) have shown a strength of association with CR verbal, CR figural and NR fluency. The two way MANOVA revealed that creativity levels, interaction between creativity level and managerial level, interaction between creativity level and sectors, and finally the interaction between creativity level, managerial level and sectors impacted significantly on the combined dependent variable of decision making style. Further scrutiny of the MANOVA according to each variable shows that DDM, TDM, IDM and RDM styles of decision making are significantly different according to creativity level. According to creativity level and managerial level, there was a significant difference in DDM style of decision making only. According to creativity level and sectors there was a significant difference between DDM and RDM. According to creativity level, managerial level and sectors there was a significant difference in IDM style of decision making only.

CREATIVE ability in business; DECISION making in business; EMPLOYEE attitudes; FACTORIAL experiment designs; MULTIVARIATE analysis

Global Management Review, 2017, Vol 11, Issue 2, p1

0973-9947

Academic Journal