TARIM TURİZMİ PAZARLAMASINDA WEB SİTELERİNİN ROLÜ: TÜRKİYE VE İSPANYA'DAKİ TARIM TURİZMİ İŞLETMELERİNİN KARŞILAŞTIRMALI ANALİZİ.

CİVELEK ORUÇ, Makbule; TÜRKAY, Oğuz

Developing and changing conditions bring along changes in preferences and in the understanding of holiday concept of tourist consumers. Environment-friendly tourism concept that is against traditional tourism has become widespread. One of the environmental-friendly tourism concept is the one with idea of "protect-use" the resources. The aim of this study is to analyze the web sites of agriculture tourism businesses in accordance with the determined criteria and detecting their inadequacies to show what should be done. Agriculture tourism businesses in Turkey and Spain constitute the study samples. 91 websites from Turkey obtained through the businesses reached from TaTuTa and 96 from Spain obtained through Green Holiday were contacted between 09th, June 2016 and 04th July 2016. In the study, a comparative analysis is carried out through 4 main criteria and 27 sub categories in order to collect the data. When the results of the study are evaluated, it is seen that the web sites of agriculture tourism businesses in Turkey are inadequate in terms of quality and quantity. When the 4 main criteria such as reservation information, management information, contact information and destination information are considered, it is concluded that the web sites of agriculture tourism businesses in Spain are ahead of the ones in Turkey.

Balikesir University Journal of Social Sciences Institute, 2017, Vol 20, Issue 37, p313

1301-5265

Academic Journal

10.31795/baunsobed.645190