ARE COMPETENCIES AND CORPORATE STRATEGY ALIGNED? AN EXPLORATORY STUDY IN BRAZILIAN STEEL MILLS.

Porto, Ualace Carvalho Marques; Passos, Francisco Uchoa; Figueiredo, Paulo Soares

In this qualitative and exploratory study, a measurement of alignment of competencies with corporate strategy was carried out in nine steel mills, using a methodology developed specifically for this purpose. The combined revenue of the companies in the sample represents almost the entire Brazilian steel market (97%). Four companies ("big and aligned"), accounting for 82% of the steel produced in the country, indicate full alignment of competencies with their strategies. Two companies ("small and partially aligned"), represent 4% of the market and try to reconcile the corporate strategy of technological orientation with short-term operational performance imposed on them by the business environment. In contrast to the latter, three companies ("small and not aligned"), having 11% of the combined market share, primarily concern themselves with performance in terms of productivity, without having synergy with the corporate strategy. The major contribution of this work is the development of a specific methodology to operationalize the mapping of core competencies, in order to facilitate the mobilization of resources to support business strategies.

BRAZIL; BUSINESS planning; CORE competencies; STEEL mills; TECHNOLOGICAL innovations in business enterprises; HISTORY; COMMERCE

Revista Ibero-Americana de Estratégia (RIAE), 2017, Vol 16, Issue 4, p117

2176-0756

Academic Journal

10.5585/riae.v16i4.2536