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Title

Elderly in Chile: a needs assessment approach for preventive health communication.

Authors

RAYÉN CONDEZA, ANA; BASTÍAS, GABRIEL; VALDIVIA, GONZALO; CHEIX, CONSUELO; BARRIOS, XIMENA; ROJAS, RODRIGO; GÁLVEZ, MYRNA; FERNÁNDEZ, FRANCISCO

Abstract

This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. In order to define communication objectives with preventive and educational health purposes, we applied a questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception. This questionnaire was also used to define the editorial view and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology.

Subjects

MEDICAL communication; PSYCHOLOGY of the sick; PATIENT satisfaction; QUESTIONNAIRE design; AGING

Publication

Cuadernos.info, 2016, Issue 38, p85

ISSN

0719-3661

Publication type

Academic Journal

DOI

10.7764/cdi.38.964

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