We found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleExploring the Benefits of Branding Universities: A Developing Country Perspective.Authorsde Heer, Felicia; Tandoh-Offin, PatrickPublicationIUP Journal of Brand Management, 2015, Vol 12, Issue 4, p58ISSN0972-9097Publication typeAcademic Journal