THE TRADITIONAL INTERNAL MARKETING MIX AND ITS PERCEIVED INFLUENCE ON GRADUATE EMPLOYEE SATISFACTION IN AN EMERGING ECONOMY. | EBSCOhost

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Title: THE TRADITIONAL INTERNAL MARKETING MIX AND ITS PERCEIVED INFLUENCE ON GRADUATE EMPLOYEE SATISFACTION IN AN EMERGING ECONOMY.
Authors: De Bruin-Reynolds, Leigh; Roberts-Lombard, Mornay; de Meyer, Christine
Publication: Journal of Global Business & Technology, 2015, Vol 11, Issue 1, p24
ISSN: 1553-5495
Publication type: Academic Journal