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Title: Studying Children's Influence on Iranian Families' Purchase Decisions.
Authors: Shahri, Masoumeh Hosseinzadeh; Piraste, Nazanin
Publication: New Marketing Research Journal, 2014, Vol 4, Issue 1, p10
ISSN: 2228-7744
Publication type: Academic Journal

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Studying Children's Influence on Iranian Families' Purchase Decisions.