Works matching AU Wedel, Michel

Results: 98

Is Segmentation History?

Published in:

Marketing Research, 2001, v. 13, n. 4, p. 26

By:

Wedel, Michel

Publication type:

Article

THERE MAY BE NO BRAND USER DIFFERENCES, BUT SEGMENTS ARE THERE.

Published in:

2001

By:

Wedel, Michel;
Kamakura, Wagner A.

Publication type:

Letter

Split-Questionnaire Designs: a new tool in survey design and panel management.

Published in:

Marketing Research, 2001, v. 13, n. 2, p. 14

By:

Vriens, Marco;
Wedel, Michel;
Sándor, Zsolt

Publication type:

Article

A Latent Class Binomial Logit Methodology for the Analysis of Paired Comparison Choice Data: An Application Reinvestigating the Determinants of Perceived Risk.

Published in:

Decision Sciences, 1993, v. 24, n. 6, p. 1157, doi. 10.1111/j.1540-5915.1993.tb00508.x

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Predicting and optimizing marketing performance in dynamic markets.

Published in:

OR Spectrum, 2024, v. 46, n. 1, p. 1, doi. 10.1007/s00291-024-00755-1

By:

Guhl, Daniel;
Paetz, Friederike;
Wagner, Udo;
Wedel, Michel

Publication type:

Article

Adaptive personalization using social networks.

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 1, p. 66, doi. 10.1007/s11747-015-0441-x

By:

Chung, Tuck;
Wedel, Michel;
Rust, Roland

Publication type:

Article

Multi-Index Binary Response Analysis of Large Data Sets.

Published in:

Journal of Business & Economic Statistics, 2010, v. 28, n. 1, p. 67, doi. 10.1198/jbes.2009.07170

By:

Naik, Prasad A.;
Wedel, Michel;
Kamakura, Wagner

Publication type:

Article

An Empirical Bayes Procedure for Improving Individual-Level Estimates and Predictions From Finite Mixtures of Multinomial Logit Models.

Published in:

Journal of Business & Economic Statistics, 2004, v. 22, n. 1, p. 121, doi. 10.1198/073500103288619449

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

An Exponential-Family Multidimensional Scaling Mixture Methodology.

Published in:

Journal of Business & Economic Statistics, 1996, v. 14, n. 4, p. 447, doi. 10.2307/1392253

By:

Wedel, Michel;
DeSarbo, Wayne S.

Publication type:

Article

Eye-Movement Analysis of Search Effectiveness.

Published in:

Journal of the American Statistical Association, 2008, v. 103, n. 482, p. 452, doi. 10.1198/016214507000000437

By:

Van Der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

GLIMMIX: Software for Estimating Mixtures and Mixtures of Generalized Linear Models.

Published in:

2001

By:

Wedel, Michel

Publication type:

Product Review

Mixture Model Analysis of Complex Samples.

Published in:

Journal of Classification, 1998, v. 15, n. 2, p. 225, doi. 10.1007/s003579900032

By:

Wedel, Michel;
ter Hofstede, Frenkel;
Steenkamp, Jan-Benedict E.M.

Publication type:

Article

Employing Travel Time to Compare the Value of Competing Cultural Organizations.

Published in:

Journal of Cultural Economics, 2005, v. 29, n. 1, p. 19, doi. 10.1007/s10824-005-5796-2

By:

Boter, Jaap;
Rouwendal, Jan;
Wedel, Michel

Publication type:

Article

Indicators of Iodine Status among Adults.

Published in:

Annals of Nutrition & Metabolism, 1992, v. 36, n. 3, p. 129, doi. 10.1159/000177707

By:

Brug, Johannes;
Löwik, Michiel R.H.;
van Binsbergen, Jaap J.;
Odink, Jacobus;
Egger, Rob J.;
Wedel, Michel

Publication type:

Article

The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.

Published in:

Marketing Science, 2015, v. 34, n. 1, p. 134, doi. 10.1287/mksc.2014.0882

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Goal Control of Attention to Advertising: The Yarbus Implication.

Published in:

Journal of Consumer Research, 2007, v. 34, n. 2, p. 224, doi. 10.1086/519150

By:

PIETERS, RIK;
WEDEL, MICHEL

Publication type:

Article

Standing Out or Fitting in? Memory Effects of Ad Typicality Depend on Exposure Duration.

Published in:

2013

By:

Elsen, Millie;
Pieters, Rik;
Wedel, Michel

Publication type:

Abstract

When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration.

Published in:

2011

By:

Elsen, Millie;
Pieters, Rik;
Wedel, Michel

Publication type:

Abstract

The Influence of Moment-to-Moment Pleasantness and Informativeness on Zapping TV Commercials: A Functional Data and Survival Analysis Approach.

Published in:

2002

By:

Woltman Elpers, Josephine L.C.M.;
Wedel, Michel;
Pieters, Rik G.M.

Publication type:

Abstract

Spatial Dependence and Heterogeneity in Bayesian Factor Analysis: A Cross-National Investigation of Schwartz Values.

Published in:

Multivariate Behavioral Research, 2012, v. 47, n. 6, p. 803, doi. 10.1080/00273171.2012.731927

By:

Stakhovych, Stanislav;
Bijmolt, Tammo H. A.;
Wedel, Michel

Publication type:

Article

Exploratory Tobit Factor Analysis for Multivariate Censored Data.

Published in:

Multivariate Behavioral Research, 2001, v. 36, n. 1, p. 53, doi. 10.1207/S15327906MBR3601_03

By:

Kamakura, Wagner A.;
Wedel, Michel

Publication type:

Article

A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity.

Published in:

Multivariate Behavioral Research, 1998, v. 33, n. 1, p. 41, doi. 10.1207/s15327906mbr3301_2

By:

Bijmolt, Tammo H.A.;
DeSarbo, Wayne S.;
Wedel, Michel

Publication type:

Article

Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm.

Published in:

Behavior Research Methods, 2011, v. 43, n. 1, p. 239, doi. 10.3758/s13428-010-0031-2

By:

van der Lans, Ralf;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture.

Published in:

Data Mining & Knowledge Discovery, 2024, v. 38, n. 3, p. 1069, doi. 10.1007/s10618-023-00989-7

By:

Unger, Moshe;
Wedel, Michel;
Tuzhilin, Alexander

Publication type:

Article

Ad Gist: Ad Communication in a Single Eye Fixation.

Published in:

Marketing Science, 2012, v. 31, n. 1, p. 59, doi. 10.1287/mksc.1110.0673

By:

Pieters, Rik;
Wedel, Michel

Publication type:

Article

Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 783, doi. 10.1287/mksc.1100.0567

By:

Teixeira, Thales S.;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

My Mobile Music: An Adaptive Personalization System for Digital Audio Players.

Published in:

Marketing Science, 2009, v. 28, n. 1, p. 52, doi. 10.1287/mksc.1080.0371

By:

Chung, Tuck Siong;
Rust, Roland T.;
Wedel, Michel

Publication type:

Article

Competitive Brand Salience.

Published in:

Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327

By:

Van der Lans, Ralf;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Structural Modeling in Marketing: Review and Assessment.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 604, doi. 10.1287/mksc.1050.0161

By:

Chintagunta, Pradeep;
Erdem, Tülin;
Rossi, Peter E.;
Wedel, Michel

Publication type:

Article

Profile Construction in Experimental Choice Designs for Mixed Logit Models.

Published in:

Marketing Science, 2002, v. 21, n. 4, p. 455, doi. 10.1287/mksc.21.4.455.131

By:

Sándor, Zsolt;
Wedel, Michel

Publication type:

Article

Identifying Spatial Segments in International Markets.

Published in:

Marketing Science, 2002, v. 21, n. 2, p. 160, doi. 10.1287/mksc.21.2.160.154

By:

Hofstede, Frenkel Ter;
Wedel, Michel;
Steenkamp, Jan-Benedict E. M.

Publication type:

Article

The Spatial Representation of Market Information.

Published in:

Marketing Science, 2001, v. 20, n. 4, p. 426, doi. 10.1287/mksc.20.4.426.9759

By:

Desarbo, Wayne S.;
Degeratu, Alexandru M.;
Wedel, Michel;
Saxton, M. Kim

Publication type:

Article

Eye Fixations on Advertisements and Memory for Brands: A Model and Findings.

Published in:

Marketing Science, 2000, v. 19, n. 4, p. 297, doi. 10.1287/mksc.19.4.297.11794

By:

Wedel, Michel;
Pieters, Rik

Publication type:

Article

Utility Covariances and Context Effects in Conjoint MNP Models.

Published in:

Marketing Science, 1998, v. 17, n. 3, p. 236, doi. 10.1287/mksc.17.3.236

By:

Haaijer, Rinus;
Wedel, Michel;
Vriens, Marco;
Wansbeek, Tom

Publication type:

Article

Return on Service Amenities.

Published in:

Journal of Marketing Research (JMR), 2017, v. 54, n. 1, p. 96, doi. 10.1509/jmr.14.0364

By:

HAMILTON, REBECCA W.;
RUST, ROLAND T.;
WEDEL, MICHEL;
DEV, CHEKITAN S.

Publication type:

Article

Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration.

Published in:

Journal of Marketing Research (JMR), 2016, v. 53, n. 4, p. 563, doi. 10.1509/jmr.13.0398

By:

ELSEN, MILLIE;
PIETERS, RIK;
WEDEL, MICHEL

Publication type:

Article

Copy Alert: A Method and Metric to Detect Visual Copycat Brands.

Published in:

Journal of Marketing Research (JMR), 2014, v. 51, n. 1, p. 1, doi. 10.1509/jmr.11.0467

By:

SATOMURA, TAKUYA;
WEDEL, MICHEL;
PIETERS, RIK

Publication type:

Article

Emotion-Induced Engagement in Internet Video Advertisements.

Published in:

Journal of Marketing Research (JMR), 2012, v. 49, n. 2, p. 144, doi. 10.1509/jmr.10.0207

By:

Teixeira, Thales;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 3, p. 387, doi. 10.1509/jmkr.47.3.387

By:

Aribarg, Anocha;
Pieters, Rik;
Wedel, Michel

Publication type:

Article

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 335, doi. 10.1509/jmkr.47.2.335

By:

Batra, Rajeev;
Lenk, Peter;
Wedel, Michel

Publication type:

Article

Retrieving Unobserved Consideration Sets from Household Panel Data.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 63, doi. 10.1509/jmkr.47.1.63

By:

van Nierop, Erjen;
Bronnenberg, Bart;
Paap, Richard;
Wedel, Michel;
Franses, Philip Hans

Publication type:

Article

Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 5, p. 669, doi. 10.1509/jmkr.46.5.669

By:

Zhang, Jie;
Wedel, Michel;
Pieters, Rik

Publication type:

Article

The Effectiveness of Customized Promotions in Online and Offline Stores.

Published in:

Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 190, doi. 10.1509/jmkr.46.2.190

By:

Zhang, Jie;
Wedel, Michel

Publication type:

Article

Split Questionnaire Design for Massive Surveys.

Published in:

Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 608, doi. 10.1509/jmkr.45.5.608

By:

Adigüzel, Feray;
Wedel, Michel

Publication type:

Article

Leveraging Missing Ratings to Improve Online Recommendation Systems.

Published in:

Journal of Marketing Research (JMR), 2006, v. 43, n. 3, p. 355, doi. 10.1509/jmkr.43.3.355

By:

YING, YUANPING;
FEINBERG, FRED;
WEDEL, MICHEL

Publication type:

Article

Heterogeneous Conjoint Choice Designs.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 210, doi. 10.1509/jmkr.42.2.210.62285

By:

SÁNDOR, ZSOLT;
WEDEL, MICHEL

Publication type:

Article

Analyzing Brand Competition Across Subcategories.

Published in:

Journal of Marketing Research (JMR), 2004, v. 41, n. 4, p. 448, doi. 10.1509/jmkr.41.4.448.47017

By:

Wedel, Michel;
Jie Zhang

Publication type:

Article

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 437, doi. 10.1509/jmkr.40.4.437.19393

By:

WOLTMAN ELPERS, JOSEPHINE L. C. M.;
WEDEL, MICHEL;
PIETERS, RIK G. M.

Publication type:

Article

Bayesian Prediction in Hybrid Conjoint Analysis.

Published in:

Journal of Marketing Research (JMR), 2002, v. 39, n. 2, p. 253, doi. 10.1509/jmkr.39.2.253.19087

By:

Hofstede, Frenkel Ter;
Kim, Youngchan;
Wedel, Michel

Publication type:

Article

Identifying Innovators for the Cross-Selling of New Products.

Published in:

Management Science, 2004, v. 50, n. 8, p. 1120, doi. 10.1287/mnsc.1040.0256

By:

Kamakura, Wagner A.;
Kossar, Bruce S.;
Wedel, Michel

Publication type:

Article