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Works matching IS 09726845 AND DT 2014 AND VI 13 AND IP 4

Results: 4

1

The Role of Tangibility in Service Quality and Its Impact on External Customer Satisfaction: A Comparative Study of Hospital and Hospitality Sectors.

Published in:

IUP Journal of Marketing Management, 2014, v. 13, n. 4, p. 53

By:

Panda, Tapan K.;
Das, Satyabrat

Publication type:

Article

2

Leisure Shopping in the Supermarket Setup: A Behavioral Study.

Published in:

IUP Journal of Marketing Management, 2014, v. 13, n. 4, p. 38

By:

Ariyanayagam, Saranya;
Ragel, V. R.

Publication type:

Article

3

Consumer Preference Towards Smartphone Brands, with Special Reference to Android Operating System.

Published in:

IUP Journal of Marketing Management, 2014, v. 13, n. 4, p. 7

By:

Pandey, Mithilesh;
Nakra, Neelam

Publication type:

Article

4

An Analysis of the Factors That Influence the Influencers' Recommendations with Regard to the Purchase of Automotive Lubricants for Two-Wheelers.

Published in:

IUP Journal of Marketing Management, 2014, v. 13, n. 4, p. 23

By:

Saha, Debanjan;
Gopal, Ramamirtham

Publication type:

Article