Determinants of the Buying Behavior of Young Consumers of Branded Clothes: An Empirical Analysis.Published in:IUP Journal of Brand Management, 2014, v. 11, n. 3, p. 57By:Kansra, PoojaPublication type:Article
Brand Positioning of Green Cars: A Correspondence Analysis Approach.Published in:IUP Journal of Brand Management, 2014, v. 11, n. 3, p. 7By:Prasanna Mohanraj, M.;Siddique, Sameen Mohammed;Ramesh, NiranjanPublication type:Article
Brand Personality and Brand Equity Research: Past Developments and Future Directions.Published in:IUP Journal of Brand Management, 2014, v. 11, n. 3, p. 19By:Ahmad, Anees;Thyagaraj, K. S.Publication type:Article