Measuring Brand Value through Adoption and Use of Social Media: A case of Taiwanese Global Brands.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 175
- By:
- Publication type:
- Article
Works matching IS 18134483 AND DT 2014 AND VI 11 AND IP 2
Results: 4
1
2
Portrayals of Family Members' Roles on Taiwanese TV Commercials: A Content Analysis.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 155
- By:
- Publication type:
- Article
3
Construction of Mind Share in Loyalty Concept in Terms of Confidence and Resistance.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 133
- By:
- Publication type:
- Article
4
Why do you want to do "like", "comment" or "share" on Facebook: The Study of Antecedent on Facebook User's Behavioral Intentions.
- Published in:
- Marketing Review / Xing Xiao Ping Lun, 2014, v. 11, n. 2, p. 107
- By:
- Publication type:
- Article