Works matching IS 00920703 AND DT 2002 AND VI 30 AND IP 1
Results: 12
Is the Taco Bell Chihuahua Really Psycho?
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 95
- By:
- Publication type:
- Article
Supreme Court Rules Mandatory Advertising Campaign Violates First Amendment.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 94
- By:
- Publication type:
- Article
Imagining Consumers: Design and Innovation From Wedgwood to Corning.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
No Logo: Taking Aim at the Brand Bullies.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Consumer Psychology of Tourism, Hospitality and Leisure.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Winning Market Leadership: Strategic Market Planning for Technology-Driven Businesses.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Schools of Thought in Organizational Learning.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 70, doi. 10.1177/03079459994335
- By:
- Publication type:
- Article
Sibling Brands, Multiple Objectives, and Response to Entry: The Case of the Marion Retail Coffee Market.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 59, doi. 10.1177/03079459994326
- By:
- Publication type:
- Article
Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 44, doi. 10.1177/03079459994317
- By:
- Publication type:
- Article
Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 24, doi. 10.1177/03079450094306
- By:
- Publication type:
- Article
The Effect of Customers' Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments.
- Published in:
- Journal of the Academy of Marketing Science, 2002, v. 30, n. 1, p. 5, doi. 10.1177/03079450094298
- By:
- Publication type:
- Article