Works matching Services marketing

Results: 5000

Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image.

Published in:

Revista CEA, 2021, v. 7, n. 14, p. 1, doi. 10.22430/24223182.1646

By:

Agustiana Vidyastuti, Heppy

Publication type:

Article

Exit services marketing - enter service marketing.

Published in:

Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357

By:

Gummesson, Evert

Publication type:

Article

Does the marketing curriculum reflect the importance of services marketing for practitioners?

Published in:

Marketing Review, 2007, v. 7, n. 2, p. 171, doi. 10.1362/146934707X198876

By:

Hilton, Toni;
Hughes, Tim;
McDowell, Ray

Publication type:

Article

Unifying Service Marketing and Operations With Service Experience Management.

Published in:

Journal of Service Research, 2009, v. 11, n. 4, p. 389, doi. 10.1177/1094670509333595

By:

Kwortnik Jr., Robert J.;
Thompson, Gary M.

Publication type:

Article

STVARANJE VREDNOSTI U MARKETINGU USLUGA.

Published in:

Economic Themes, 2009, v. 47, n. 3, p. 43

By:

Grubor, Aleksandar

Publication type:

Article

Analysis of Services Marketing Mix and Competitive Advantage and Its Effect on Customer Loyalty (Survey on Customer Go-Jek in Bandung).

Published in:

KnE Social Sciences, 2018, v. 2018, p. 1113, doi. 10.18502/kss.v3i10.3453

By:

Vidyastuti, Heppy Agustiana

Publication type:

Article

MARKETING STRATEGIES FOR INFORMATION SERVICES: A CASE STUDY OF THE INSTITUTE OF CHARTERED ACCOUNTANTS (GHANA) LIBRARY AND INFORMATION SERVICES.

Published in:

2014

By:

ANAFO, PETER

Publication type:

Case Study

Marketing Strategies for Information Services: a Case Study of the Institute of Chartered Accountants (Ghana) Library and Information Services.

Published in:

2014

By:

Anafo, Peter

Publication type:

Case Study

Mapping marketing library services related literature in LIS open access journals.

Published in:

Library Philosophy & Practice, 2012, p. 1

By:

Kaushik, Anna

Publication type:

Article

MARKETING INFORMATION PRODUCTS AND SERVICES IN THE LIBRARIES OF PUBLIC SECTOR UNIVERSITIES OF JAMSHORO.

Published in:

Grassroots (1726-0396), 2016, v. 50, n. 2, p. 71

By:

Rind, Muhammad Akhtar;
Subhpoto, Nisar Ahmad;
Sheikh, Rafia Ahmed

Publication type:

Article

Relationship Marketing of Services- Perspectives from 1983 and 2000.

Published in:

Journal of Relationship Marketing, 2002, v. 1, n. 1, p. 59, doi. 10.1300/J366v01n01_05

By:

Berry, Leonard L.

Publication type:

Article

MARKETING OF LIBRARY AND INFORMATION SERVICES: A STRATEGIC PERSPECTIVE.

Published in:

Vision (09722629), 2007, v. 11, n. 2, p. 23, doi. 10.1177/097226290701100204

By:

Jose, Antony;
Bhat, Ishwara

Publication type:

Article

Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context.

Published in:

Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 1045

By:

Moraru, Andreea Daniela

Publication type:

Article

Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives.

Published in:

Journal of Service Research, 2004, v. 7, n. 1, p. 20, doi. 10.1177/1094670504266131

By:

Lovelock, Christopher;
Gummesson, Evert

Publication type:

Article

Tο marketing υπηρεσιών υγείας Η περίπτωση του ιατρικού τουρισμού

Published in:

Archives of Hellenic Medicine / Arheia Ellenikes Iatrikes, 2018, v. 35, n. 6, p. 815

By:

Μήτση, Δ.;
Κωστοπούλου, Ε.;
Αγρανιώτης, Μ.;
Φραδέλος, Ε.

Publication type:

Article

Investigation of agency agreement formation: new opportunities for marketing relationship development in service industries.

Published in:

Service Industries Journal, 2010, v. 30, n. 2, p. 149, doi. 10.1080/02642060802116347

By:

Hemphill, Elizabeth

Publication type:

Article

LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.

Published in:

Revue Française du Marketing, 2007, n. 212, p. 53

By:

Bielen, Frédéric;
Sempels, Christophe

Publication type:

Article

Relationship marketing and CRM: a financial services case study.

Published in:

Journal of Strategic Marketing, 2004, v. 12, n. 2, p. 111, doi. 10.1080/0965254042000215177

By:

Dibb, Sally;
Meadows, Maureen

Publication type:

Article

The Role of Patient Satisfaction in the Development of Health Care Services Marketing.

Published in:

Nosileftiki, 2009, v. 48, n. 1, p. 105

By:

Pierrakos, Giorgos;
Tomaras, Petros

Publication type:

Article

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough.

Published in:

Journal of Marketing Management, 2009, v. 25, n. 3-4, p. 227, doi. 10.1362/026725709X429737

By:

Bailey, Christine;
Baines, Paul R.;
Wilson, Hugh;
Clark, Moira

Publication type:

Article

Marketing Models of Service and Relationships.

Published in:

Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139

By:

Rust, Roland T.;
Tuck Siong Chung

Publication type:

Article

Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.

Published in:

Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456

By:

Rosenbaum, Mark S.;
Otalora, Mauricio Losada;
Ramírez, Germán Contreras

Publication type:

Article

The Complexities of Perceived Risk in Cross-Cultural Services Marketing.

Published in:

Journal of International Marketing, 2008, v. 16, n. 1, p. 120, doi. 10.1509/jimk.16.1.120

By:

Keh, Hean Tat;
Sun, Jin

Publication type:

Article

Communications and the Reality of Marketing in Professional Service Firms.

Published in:

International Journal of Advertising, 1990, v. 9, n. 4, p. 283, doi. 10.1080/02650487.1990.11107159

By:

Morgan, Neil A.

Publication type:

Article

Entertainment services marketing.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, v. 10, n. 2, p. 57

By:

STOIAN, Andra;
EPURAN, Gheorghe

Publication type:

Article

Services Marketing: The Case of Museums.

Published in:

Service Industries Journal, 1994, v. 14, n. 2, p. 190, doi. 10.1080/02642069400000022

By:

McLean, Fiona

Publication type:

Article

PROFESIONALIŲ PASLAUGŲ TEIKĖJO KOMPETENCIJOS KAIP PROFESIONALIŲ PASLAUGŲ MARKETINGO OBJEKTAS.

Published in:

Economics & Management, 2009, p. 498

By:

Rakickaitė, Jolita;
Vaitkienė, Rimgailė

Publication type:

Article

Willing Volunteers or Unwilling Conscripts? Professionals and Marketing in Service Organisations.

Published in:

Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 559, doi. 10.1362/026725701323366935

By:

Laing, Angus;
McKee, Lorna

Publication type:

Article

Relationship Marketing of Services--Growing Interest, Emerging Perspectives.

Published in:

Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 236, doi. 10.1177/009207039502300402

By:

Berry, Leonard L.

Publication type:

Article

Observational Data Collection Methods for Services Marketing: An Overview.

Published in:

Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 217, doi. 10.1007/BF02723408

By:

Grove, Stephen J.;
Fisk, Raymond P.

Publication type:

Article

A Framework for Conducting a Services Marketing Audit.

Published in:

Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 255, doi. 10.1007/BF02726500

By:

Berry, Leonard L.;
Conant, Jeffrey S.;
Parasuraman, A.

Publication type:

Article

Development of a Taxonomy of Services to Gain Strategic Marketing Insights.

Published in:

Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 43, doi. 10.1007/BF02729761

By:

Bowen, John

Publication type:

Article

Ethical Decision Making: An Investigation of Services Marketing Professionals.

Published in:

Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798

By:

Singhapakdi, Anusorn;
Rao, C. P.;
Vitell, Scott J.

Publication type:

Article

Problems and Strategies in Services Marketing.

Published in:

Journal of Marketing, 1985, v. 49, n. 2, p. 33, doi. 10.1177/002224298504900203

By:

Zeithaml, Valarie A.;
Parasuraman, A.;
Berry, Leonard L.

Publication type:

Article

Marketing Professional Services.

Published in:

Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494

By:

Kotler, Philip;
Connor Jr., Richard A.

Publication type:

Article

Marketing Activities in the Service Industries.

Published in:

Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394

By:

George, William R.;
B arksdale, Hiram C.

Publication type:

Article

Toward a Theory of International Services: Marketing Intangibles in a World of Nations.

Published in:

Journal of International Marketing, 1996, v. 4, n. 2, p. 9, doi. 10.1177/1069031X9600400203

By:

Clark, Terry;
Rajaratnam, Daniel;
Smith, Timothy

Publication type:

Article

Services Marketing: Where Does It Fit in the Curriculum.

Published in:

Marketing Education Review, 1992, v. 2, n. 1, p. 21, doi. 10.1080/10528008.1992.11488347

By:

Wedell, Allen J.;
Kress, George J.

Publication type:

Article

The Marketing Curriculum: The Time Is Right for Services Marketing Education.

Published in:

Marketing Education Review, 1991, v. 1, n. 3, p. 7, doi. 10.1080/10528008.1991.11488329

By:

Hoffman, K. Douglas;
Kelley, Scott W.

Publication type:

Article

MARKETING OF PROFESSIONAL PROJECT SERVICES: AN EXPLORATORY STUDY OF THE ROLE OF OPERANT RESOURCES IN THE CONTEXT OF ARCHITECTURAL FIRMS.

Published in:

Marketing Management Journal, 2007, v. 17, n. 1, p. 95

By:

McDonald, Robert E.;
Madhavaram, Sreedhar

Publication type:

Article

Marketing of Information Products and Services for Libraries.

Published in:

Pakistan Library & Information Science Journal, 2004, v. 35, n. 3, p. 1

By:

Naqvi, Zafar Javed

Publication type:

Article

Marketing Professional Appraisal Services.

Published in:

Appraisal Journal, 1983, v. 51, n. 2, p. 225

By:

Albert, Joseph D.;
Pearson, Thomas D.

Publication type:

Article

An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations.

Published in:

Services Marketing Quarterly, 2009, v. 30, n. 3, p. 195, doi. 10.1080/15332960902993460

By:

Snell, Lan;
White, Lesley

Publication type:

Article

Marketing Accounting Services in the U.S. and Norway: How Different?

Published in:

Services Marketing Quarterly, 2006, v. 27, n. 3, p. 137, doi. 10.1300/J396v27n03_08

By:

Ellingson, Dee Ann;
Hiltner, Arthur A.;
Loyland, Mary;
Elbert, Dennis J.

Publication type:

Article

SERVICES MARKETING: REVIEW AND SYNTHESIS OF CRITICAL DISTRIBUTION PROBLEMS.

Published in:

Journal of Marketing Management (10711988), 1993, v. 3, n. 2, p. 6

By:

Oumlil, A. Ben;
Rao, C. P.

Publication type:

Article

Service Marketing-Assertion or Asset?

Published in:

Service Industries Journal, 1983, v. 3, n. 2, p. 113, doi. 10.1080/02642068300000018

By:

Blois, K.J.

Publication type:

Article

Marketing High Tech Services.

Published in:

Review of Business, 2003, v. 24, n. 1, p. 10

By:

Dunn Jr., Dan T.;
Probstein, Sidney C.

Publication type:

Article

Advertising Intimacy: Relationship Marketing and The Services Consumer.

Published in:

Journal of Advertising, 1997, v. 26, n. 4, p. 7, doi. 10.1080/00913367.1997.10673532

By:

Stern, Barbara B.

Publication type:

Article

Marketing Bank Services to Corporate Clients.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 187, doi. 10.1080/0267257X.1995.9964337

By:

Turnbull, Peter W.;
Demades, Maria

Publication type:

Article

Marketing Public Sector Services: Concepts and Characteristics.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 83, doi. 10.1080/0267257X.1995.9964331

By:

Butler, Patrick;
Collins, Neil

Publication type:

Article