Product Quality: Impact of Interdepartmental Interactions.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 187, doi. 10.1177/0092070397253001
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1997 AND VI 25 AND IP 3
Results: 17
1
2
Modeling Response to Repetitive Promotional Stimuli.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 242, doi. 10.1177/0092070397253005
- By:
- Publication type:
- Article
3
Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 229, doi. 10.1177/0092070397253004
- By:
- Publication type:
- Article
4
Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 214, doi. 10.1177/0092070397253003
- By:
- Publication type:
- Article
5
An Exploratory Study of Exclusive Dealing in Channel Relationships.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 201
- By:
- Publication type:
- Article
6
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 3, p. 269, doi. 10.1177/0092070397253018
- By:
- Publication type:
- Article
7
Dollars Through the Doors: A Pre-1930 History of Bank Marketing in America (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
8
Squeezing a New Service Into a Crowded Market (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
9
Improving Service Quality: Achieving High Performance in the Public and Private Sectors (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
10
Marketing Services (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
11
Service Quality: New Directions in Theory and Practice (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
12
Concurrent Marketing: Integrating Product, Sales, and Service (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
13
Marketing Strategies: New Approaches, New Techniques (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
14
Building Strong Brands (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
15
Nichecraft: Using Your Speacialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
16
New and Improved: The Story of Mass Marketing in America (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
17
Internal Marketing: Your Company's Next Stage of Growth (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review