Results: 17
Qualitative Research in Action (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 71
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- Article
Marketing Research (Book).
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 69
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- Article
Information Anxiety (Book).
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- Marketing Research, 1990, v. 2, n. 3, p. 68
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- Publication type:
- Article
Opportunities in the Middle Market.
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- Marketing Research, 1990, v. 2, n. 3, p. 65
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Micro-Targeting.
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- Marketing Research, 1990, v. 2, n. 3, p. 62
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Testing Versus Description: Confidence Intervals and Hypothesis Testing.
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- Marketing Research, 1990, v. 2, n. 3, p. 59
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- Article
"Whadaya mean management skills--'course I got management skills!"
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- Marketing Research, 1990, v. 2, n. 3, p. 57
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Our New CAP.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 53
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The Research Information Center.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 50
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Information Management Software.
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- Marketing Research, 1990, v. 2, n. 3, p. 45
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Behind the Numbers.
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- Marketing Research, 1990, v. 2, n. 3, p. 37
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Amount, Timing, and Value of Financial Incentives in Mail Surveys: Does It Make a Difference?
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- Marketing Research, 1990, v. 2, n. 3, p. 30
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- Article
Revisiting the Rough/Finished Issue in Advertisement Pretesting: A Practitioner's Viewpoint.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 22
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Goals Segmentation: A Tool for Evaluating Pre-Prototype New Product Concepts.
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- Marketing Research, 1990, v. 2, n. 3, p. 17
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Call to Audit Market Research Providers.
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- Marketing Research, 1990, v. 2, n. 3, p. 11
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Research at a Commercial Television Network: NBC 1990.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 3
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FROM THE EDITOR.
- Published in:
- Marketing Research, 1990, v. 2, n. 3, p. 1
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- Article