Not about heroes….
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00222429 AND DT 1997 AND VI 61 AND IP 1
Results: 11
1
2
Cyberspace: The Marketing Frontier.
- Published in:
- 1997
- By:
- Publication type:
- Book Review
3
Marketing Literature Review.
- Published in:
- 1997
- By:
- Publication type:
- Abstract
4
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Response, Research Criteria, and Guidelines.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 97, doi. 10.1177/002224299706100109
- By:
- Publication type:
- Article
5
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Rejoinder.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 93, doi. 10.1177/002224299706100108
- By:
- Publication type:
- Article
6
Explaining Variations in the Advertising & Promotional Costs/Sales Ratio: A Reanalysis.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 85, doi. 10.1177/002224299706100107
- By:
- Publication type:
- Article
7
The Company and the Product: Corporate Associations and Consumer Product Responses.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 68, doi. 10.1177/002224299706100106
- By:
- Publication type:
- Article
8
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 51, doi. 10.1177/002224299706100105
- By:
- Publication type:
- Article
9
Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 39, doi. 10.1177/002224299706100104
- By:
- Publication type:
- Article
10
The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 22, doi. 10.1177/002224299706100103
- By:
- Publication type:
- Article
11
The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationships.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 1, p. 3, doi. 10.1177/002224299706100102
- By:
- Publication type:
- Article